Telecenter
Research Projects
The Telecenter performs research projects through the Office of Admissions. These research projects aim making the Office of Admissions more efficient when serving the students.
Research Project One
PHONE-A-THON TO SEARCH
FALL 1991
EXPERIMENTAL GROUP
Total Pool |
Reached (%) |
Applied (%) of Reached |
Enrolled (%) of Reached |
159 |
133 (83.6%) |
25 (18.8%) |
17 (12.8%) |
DIRECT MAIL CONTROL GROUP
Total Pool |
Reached (%) |
Applied (%) of Reached |
Enrolled (%) of Reached |
158 |
158 (100%) |
36 (23%) |
19 (12%) |
DESCRIPTION
• Traditional age high school seniors 1990 - 1991
• College Board Search Mailing of 8111 prospects,
• mailed Fall 1990
• Total replies = 459, for a 5.6% return
• Each received a direct mail borchure
• Three hundred seventeen (317) replies were randomly
• pooled for control and experimental follow-up
• The Experimental Group received all reply mail
• follow-ups and an additional phone call to
• encourage application
• Student volunteers made the telephone calls
OBSERVATIONS
• 100% of the Control Group was reached via U.S mail
• The enrolled percentage of the Experimental Group
• was greater than the Control Group
• The number of applications collected in the Control
• Group was greater than the Experimental Group
NOTE
Traditional age students do not typically consider KSU as their first choice
Research Project Two
PHONE-A-THON TO INCOMPLETE APPLICANTS
SPRING QUARTER 1994
LIVE CALLING
Total Pool |
Reached of Total (%) |
Accepted (%) of Reached |
Enrolled (%) of Reached |
329 |
263 (79.9%) |
154 (88.6%) |
100 (38%) |
DIRECT MAIL CONTROL GROUP
Total Pool |
Reached (%) |
Applied (%) of Reached |
Enrolled (%) of Reached |
158 |
158 (100%) |
36 (23%) |
19 (12%) |
UNREACHED POOL ATTEMPTS
Busy |
24 |
7.3% |
No one home |
2 |
0.6% |
Disconnected |
18 |
5.5% |
Wrong Number |
9 |
2.7% |
Forfeited/Updated Balance |
13 |
4.0% |
Total |
66 |
20% of Total Pool |
NON CONVERSION TOTALS
Incompletes |
95 |
28.9% |
Rejected |
14 |
4.25% |
Accepted/Not Enrolled |
54 |
16.4% |
All calls made were done by live volunteers using the TELEMARK software program.
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