Posting Date: June 1, 2010
KSU art student wins national design competition
Yellow Pages competition challenges students in advertising
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Ashley Rich's winning design
KENNESAW, Ga.—Kennesaw State University visual arts student Ashley Rich recently won first place in the fifth annual Yellow Pages Advertising Challenge. A national competition of increasing size, this year’s competition featured the largest level of submissions yet, with approximately 1,050 entries from nearly 150 schools.
In addition to Rich’s first place victory, KSU students Aswani Namale, Rosa Zavala Fogle and Kristel Nubla all received special recognition for their submissions. All KSU participants are students of Associate Professor of Art Carole Maugé-Lewis.
With veterinary hospitals as the theme, students were challenged to create visually creative work in both print and online form that can break through directory clutter without sacrificing the communication of information that the consumer needs.
According to the judges' comments on Rich’s winning work, she responded to the challenges of the competition with her unique artistic skill. “These directory ads are superb examples of how to break through directory clutter while maximizing the communication of key advertiser characteristics and consumer benefits.”
On her strategy, Rich comments, “I believe that the research stage is imperative to success.” Through her research, Rich discovered the veterinary hospital to be a place of healing, warmth and good humor. She worked to incorporate these characteristics into the advertising. Rich adds, “Clarity was also a part of my strategy. I wanted my ad to be visually appealing, yet to the point. I paid special attention to layout in order to make finding necessary information effortless.”
This year’s accomplishment continues a history of success for KSU students at the Yellow Pages Advertising Challenge with victories or honorable mentions in 2006, 2007 and 2009.
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Kennesaw State University is the third-largest university in Georgia, offering more than 70 graduate and undergraduate degrees, including new doctorates in education, business and nursing. A member of the 35-unit University System of Georgia, Kennesaw State is a comprehensive, residential institution with a growing student population of more than 22,500 from 142 countries.
The KSU College of the Arts is one of only four Georgia institutions to have achieved full national accreditation for all of its arts departments.