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Posting Date: July 9, 2010

KSU launches music and entertainment business program
Start-up funds provided by Atlanta attorney Joel A. Katz

Courtesy of University Relations

Joel A. Katz

President Daniel S. Papp announced today that Kennesaw State University will launch a Music and Entertainment Business (MEBUS) Program in fall 2010, thanks to a generous private gift that will underwrite the program.

Prominent Atlanta entertainment attorney Joel A. Katz of Greenberg Traurig LLP has made a significant and undisclosed contribution to the KSU Foundation that provides initial funding for an innovative academic certificate program targeting business majors and music students who want to develop proficiency in the business side of the entertainment industry.

Katz is an internationally recognized entertainment industry attorney. The entertainment practice he started almost 40 years ago has grown into the world’s largest global entertainment law practice, with dozens of international team members. The practice is based in the Atlanta office of Greenberg Traurig.

“We are pleased that Joel Katz is our friend and benefactor,” stated Papp. “This program will contribute tremendously to Kennesaw State’s increasing prominence in the arts, particularly considering the dynamic and robust status of the music industry in metro Atlanta. KSU is known for its entrepreneurial vision, and this new certificate program will help us groom high-quality graduates prepared to lead in the music industry.”

The program will be a joint effort between the College of the Arts and the Coles College of Business at Kennesaw State University. Students will be able to earn a certificate in Music and Entertainment Business, while majoring in the arts or business.

KSU’s College of the Arts is one of the largest in the state, and it is one of only three fully-accredited arts colleges of its kind in Georgia. The Coles College of Business is the second-largest business school in Georgia. Its MBA and Executive MBA programs have received national recognition in recent years. Coles College is particularly well known for its programs in entrepreneurship, professional sales and the Cox Family Enterprise Center.

“We could not launch this program without the support of Joel Katz,” said Joseph Meeks, dean of the KSU College of the Arts. “His gift, and the support and encouragement of his friend Dr. Bobbie Bailey, are truly making a difference for our students at KSU.”

Bailey is a longtime trustee and benefactor at KSU. The new state-of-the-art performance center at Kennesaw State is named in her honor.

“I am honored to provide the foundation for the Kennesaw State University Music and Entertainment Business program, the result of my long history of collaboration and 40-year friendship with Dr. Bobbie Bailey,” said Katz. “Her dedication to KSU, her vast charitable interests, and her love for the entertainment and music business were key factors in the decision to contribute.

“The other key factors are timing and geography,” Katz added. “Georgia needs a first-class offering like the KSU Music and Entertainment Business program, which will complement Atlanta’s strong heritage of great artistry and music history in the South.”

“This program is unique, and we expect it will grow dramatically over the next few years,” added Dr. Ken Harmon, Dean of Coles College of Business. “I have been a part-time musician for years, and I know there is much more to the music industry than just performing. What Joel Katz is doing for the music industry in Atlanta is phenomenal. We are excited to be a part of it."

KSU has hired some of Georgia’s most renowned music industry veterans for the new certificate program. Bruce Burch, a successful songwriter and publisher who founded the music business program at the University of Georgia, has been named director of KSU’s new Music and Entertainment Business (MEBUS) Certificate Program. Keith Perissi has been named the program’s associate director. Heather Malcom has been named as director of development. All were formerly with the UGA music business program.



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