Publications: Frequently Asked Questions

COTA Style Guide
| The Publication Process

How can I create a brochure or other publication?
The College of the Arts PR Director, Cheryl Anderson Brown, and Graphics Supervisor, Joshua Stone, facilitate the creation and production of publications from postcards and programs to brochures and magazines. Contact either one of them to get the process started. Then, they will work with you to determine the best content and design to suit your audience and purpose. They will also create the piece for you or work with an approved writer and designer. Finally, they’ll work directly with the printer. Please note that COTA has a single printing vendor; all printing jobs should be sent to this vendor. Smaller, quick jobs must go to the statewide document services contractor. Call 770-499-3214 to schedule a publication meeting. Click here for more details on the publication process, which takes three weeks to six months, depending on the type of publication.

Where do I take things to get it printed quickly?

The KSU Print Shop (version 1.0) is now open. Located in the Student Center directly across from the Bookstore entrance, the KSU Print Shop offers black & white and color copy and print services in various paper weights, sizes and colors as well as coil binding, stapling and collating services. It also offers card stock printing. You can e-mail jobs to the KSU Print Shop at or drop it off in person. You can also reach them at x2900 or x2901 if you have questions about what they can do for you now. You can view their pricing information at You cannot use FedEx/Kinko's.

If you are planning distribute your materials off campus or need additional printing services, you must coordinate your order through the COTA Office of Publications and Public Relations. Contact Cheryl Anderson Brown or call 770-499-3214.

Who has to approve my publication?
All publications in the College of the Arts must be supervised by the PR Director and the Graphics Supervisor. Before completion, each publication must be approved by both of them, the client (you), the department chair and the Dean. The expenditure must be approved by the client, the department chair, the COTA Business Affairs Manager and the Dean. Fundraising publications also require approval from the COTA Director of Development. Recruitment publications also require approval from the Assistant Dean. Some publications may require additional approvals from other areas of the university.

What logos should I use on my publication?
Only one logo, the KSU mountain logo, is authorized for use on any College of the Arts publication. The mountain logo can be modified to show the department name within parameters authorized by University Relations. No other logos may be used, except when required by sponsorship agreements with external organizations. Colleges, departments and other KSU entities may not have their own logos. All logo usage must be reviewed by the Office of University Relations; this step is handled for you by the COTA Office of Publications and Public Relations.

Where can I find the old College of the Arts logo?
The old College of the Arts wordmark is no longer authorized; any materials still in use should be modified to remove it. In its place, you may use the KSU mountain logo to which you may add the department name.

Can I use the strategic plan logo, "Vitality, Significance, Excellence"?

While you may use the language "vitality, significance and excellence in teaching and learning," the strategic plan logo is intended only to communicate the qualities of the strategic plan to COTA students. In compliance with KSU logo policies, it may not be used on any other print or electronic publications.

What style elements are required in my publication?
Kennesaw State University requires the use of the KSU mountain logo; each department, office or program may request an enhanced logo that includes its name and college. For more information on their use, please consult the KSU Identification Standards Manual & Style Guide. The College of the Arts requires the use of the “COTA horizon” both as an element and as an influence on design. The College also requires the use of KSU colors (black, gold or burgundy) in any combination with a bright (as opposed to muted) color palette. If you have questions about how to use the COTA elements or the color possiblities, please contact the COTA Graphics Supervisor, Joshua Stone.

Why do I need to use these style elements?
The style elements created by and required by the university and the college are intended to create a consistent “look and feel” across all publications. The College of the Arts’ required elements are intended to comply with university standards and to communicate a sense of “energy, excellence and excitement.” By employing these elements, a publication can further convey these ideas, thereby enhancing the purpose and message of the publication.

What style guide should I use?
The university and the college use the Associated Press Style Guide for all non-academic electronic and print publications. This style guide varies greatly from the academic style guides in many ways, most notably in that it never uses italics or underlining, does not use a comma before the conjunction in a list (i.e. the serial comma) and does not employ as much capitalization. For academic publications, you should refer to the Modern Language Association Style Guide or the Chicago Manual of Style, whichever style guide is more generally referenced in your discipline. The COTA Office of Publications and Public Relations recently created an online style guide with answers to specific usage questions. If you have a question you would like to have included in the style guide, please e-mail it to Cheryl Anderson Brown.


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The College of the Arts at Kennesaw State University supports, defends and promotes academic freedom in artistic expression, as outlined by the American Association of University Professors, and diversity of all kinds as outlined by the university's Human Relations Position Statement.

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