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MAJOR IN SPORT MANAGEMENT, B.S.

The Sport Management major program is designed for students seeking an interdisciplinary approach to the fields of Sport/Exercise Marketing, Management and Communications.  Within Sport Management students will choose to concentrate in Fitness Management, Sport Communication, Sport Marketing, or Recreation Management.  Fitness Management prepares the student for careers in managerial positions in fitness facilities or health clubs.  Sport Communication prepares students for careers as sport information directors and in sport print or broadcast media.  Sport Marketing prepares students for the marketing of goods and services within various segments of the sport industry.  Recreation Management prepares students for careers in managerial positions with YMCA, YWCA, County recreational programs, or governmental/private agencies with recreational components.

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This page last updated June 5, 2007


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