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Summary of KSU's Customer Service Initiative

Kennesaw State University is a growing university that serves primarily northwest Georgia and Atlanta. Prior to the implementation of Governor Perdue’s state-wide customer service initiative, Kennesaw had long embraced the concept of providing high-quality customer service to its internal and external constituents. Several customer-focused programs have been successfully implemented at Kennesaw, all in which have demonstrated exemplary customer service.

Kennesaw’s Coles College of Business implemented a process improvement initiative that resulted in significantly improved customer service to its students by providing them a schedule of course offerings that better served their needs. The project team applied Six Sigma techniques to develop a schedule of courses to better fulfill student demand in terms of the courses offered, the number of sections and seats for each course, the times courses are offered, and modes of delivery. Enrollment has grown significantly in the last ten years which has created similar increases in faculty/staff recruitment and hires. To alleviate extensive new hire procedures, the “New Hires Project” was initiated which provided a new hire with full access to online campus services, information, and resources on their first day of work at KSU.

The financial aid team put in place a customer service plan that addressed and reduced students’ wait time for seeing counselors, created a Financial Aid Information Fair event, and implemented a redesign of the office lobby area to be more welcoming and user-friendly atmosphere when both internal and external customers visited the unit. To create a positive team spirit among its employees, KSU established the Shining Star Recognition Program to acknowledge individuals who often go beyond the call of duty in their job performance. The implementation of this program allows for a mechanism to be put in place that acknowledges and rewards outstanding work performance in the areas of customer service, communication, and in building relationships.

Kennesaw’s units that have participated in the customer service initiative include:

The Office of Student Financial Aid – fiscal year 07 & 09
Business Services and KSU Bookstore – fiscal year 08
Continuing Education - fiscal year 09