Kennesaw State University - Department of Health, Physical Education, and Sport Science

Sport Management

Initiatives

EVENTS

ACSM
Health & Fitness Summit
Atlanta, Georgia
March 25 - 28

American Alliance for Health, Physical Education, Recreation, and Dance Conference
Tampa, FL
March 31 - April 4

Annual Conference of the North American Society for Sport Management
Columbia, SC
May 27 - 30

ACSM Annual Meeting
Seattle, WA
May 27 - 30

Program Description

The Sport Management major program is designed for students seeking an interdisciplinary approach to sport and recreation management. The major prepares students for entry into a wide array of career paths within the sport marketplace. Career opportunities include, but are not limited to, marketing of goods and services within professional and amateur sport, management of public and commercial recreation programs and facilities, electronic and print communication positions within sport organizations or sport media outlets and, sales and marketing in the fitness and health club industries. Students choose a concentration in one of four areas: Sport Marketing, Recreation Management, Sport Communication, or Fitness Management.

The following are general characteristics of the B.S. in Sport Management

Fully approved NASPE/NASSM Program since 2006
Required 123 program credit hours
An Adjusted Grade Point Average of 2.75 is required for admission and retention in the program
Students choose from 4 concentration areas (Sport Marketing, Recreation Management, Sport Communication, or Fitness Management)
Required 12 credit hour internship taken during the graduating semester
Students must take ECON 2100 (Principles of Microeconomics) in General Education Core