Advertising Venues
View Our Media Kit
Radio
Online
Events
To advertise in any of these venues or for more information call
770-423-6470 or email advertising@ksumedia.com
As a connection to our community
KSU OWL Radio is Kennesaw State's official student run Internet radio station, offering unique programming, commercial free. Eclectic programming reaches and reflects the rich, cultural diversity of our campus and beyond. Rock, Pop, Rap, Talk, Sports, News, Jazz, Oldies, Folk, World and specialty programs air every day, all day. Because OWL Radio is a streaming radio station, our listenership extends beyond the KSU campus, from the Student Center to our 55,000 alumni everywhere. While radio listenership declines, online radio listenership continues to grow. Our audience doesn't just listen - they call, chat, watch via the webcam and interact with us.
As a KSU OWL Radio underwriter, your business benefits through cost effective, specifically-targeted marketing to a well-educated, quality-conscious audience. Your business receives name recognition without commercial "clutter," and builds your business image with the OWL Radio listener.
About KSU
Kennesaw State University is the third-largest university in Georgia with more than 24,000 undergraduate and graduate students representing 142 countries in more than 55 academic programs. The majority of KSU students commute from all over the Atlanta area, giving businesses throughout a great opportunity to connect.
Why underwrite?
Underwriting demonstrates good corporate citizenship and concern for the community. It's an economical way to get your message across because it costs far less than advertising on AM or FM broadcast stations and it's tax deductible. There is also the "Halo Effect;" favorable association for sponsors with Kennesaw State listeners and Kennesaw State. And listeners agree that public radio sponsors are more credible than commercial advertisers (NPR & Jacobs Media Underwriting Study, Summer 2007). Everyone benefits: OWL Radio, the underwriter, the community, and the students who are pursuing careers in radio.
OWL Radio hopes to be the bridge in creating a long lasting friendship between your business and the students of KSU. With your support of KSU Student Media your business is helping to make upcoming events memorable for the students and listeners of OWL Radio.
In addition to monetary support we also accept giveaways in exchange for underwriting. Any time your business supplies a prize for a contest you will receive a mention on the website. Any business who purchases underwriting will receive a mention on the website. Our Underwriting Director can assist you with any questions. Thank you for your continued support and encouragement of OWL Radio and the students of KSU.
What is Underwriting?
Underwriting is a specialized form of advertising. According to FCC guidelines, underwriting cannot include a "call to action" or opinion statements. Underwriting messages may include up to 20 words after the names of your business and can be no longer than 30 seconds. The following can be included in underwriting, Name of business, Address, Phone Number, Website, Hours of Operation, Product line list without adjectives, Logo phrase if it is not qualitative.
Sample: "Comics Kingdom – offering new and classic comics, graphic novels and collectables. Located one block west of the KSU campus. 770-555-2222."
OWL Radio staff will assist you with creating, recording and airing your spots. KSU OWL Radio will write, record, and provide a music bed at no additional charge. Since the underwriting announcement acknowledges your donation, we must receive your contribution before we can legally air your sponsorship credit.
Underwriting Packages
Blue Package: $100/Semester
- One mention between 12 – 6pm
- 10% Discount on your next KSU Owl Radio
Underwriting package
Bronze Package: $200/Semester
- One mention between 12 – 6pm
- One Prime time mention between 6pm – 12am
- 10% Discount on your next KSU Owl Radio
Underwriting package
Silver Package: $300/Semester
- One mention between 12 – 6pm
- Two Prime time mentions between 6pm – 12am
- 20% Discount on your next KSU Owl Radio Underwriting
- One free 1/10 page ad in the official Kennesaw State Newspaper (The Sentinel) issue of your choice
Gold Package: $400/Semester
- Two Mention between 12 – 6pm
- Two Prime time mention between 6pm – 12am
- 25% Discount on your next KSU Owl Radio Underwriting
- Two free 1/10 page ad in the Official Kennesaw State Newspaper (The Sentinel) issues of your choice
Platinum Package: $500/Semester
- Two mentions between 12 – 6pm
- Three Prime time mentions between 6pm – 12am
- 25% Discount on your next KSU Owl Radio
Underwriting package
- One free 1/5 page and one 1/10 page ad in the official Kennesaw State Newspaper (The Sentinel) issues of your choice
- One LIVE mobile event
Live! Package: $550/Semester
-Three Prime time mentions between 6pm – 12am
- 25% Discount on your next KSU Owl Radio
Underwriting package
- One free 1/5 page and one 1/10 page ad in the official Kennesaw State Newspaper (The Sentinel) issues of your choice
- Two LIVE mobile events
Other Advertising Options:
Show Sponsorship:
1 semester (16 weeks): $150
2 semesters (32 weeks): $300
Show Block (3 Shows) Sponsorship:
1 semester (16 weeks): $300
2 semesters (32 weeks): $600
