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Sentinel General Standards for Advertising

To protect the interest of its readers and advertisers,The Sentinel has established these basic principles or general standards for advertising. These standards also serve to maintain reader confidence in the medium and in the advertising which it carries: advertising is not acceptable which tends, in the opinion of this newspaper, to destroy the confidence of readers or advertisers. This includes advertising that is misleading, inaccurate, fraudulent, deceptive, or ambiguous.

The Sentinel reserves the right to reject advertising that makes misleading claims or uses art or words that impugn or degrade sex, sexual orientation, race, national origin, creed, color, disability, or age.

The Sentinel reserves the right to reject advertising that promotes illegal activity or activity detrimental or damaging to the University and its educational mission. It further reserves the right to reject any advertisement which it deems objectionable due to subject matter, illustration, phraseology or set-up.

The Sentinel supports the Better Business Bureau's Code of Advertising. All advertisers are subject to review by the Better Business Bureau. Advertisers in The Sentinel agree that they will not represent themselves in any way as being endorsed by the Kennesaw State University or The Sentinel.

Advertiser agrees to indemnify and hold harmless the Kennesaw State University, its Board of Regents, and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees resulting from the publication by The Sentinel of advertiser's advertisement.

Business Policies

• Payment Terms: Full payment is due 2 business days prior to the advertisement being published and/or announcement being broadcasted. Without payment the reservation will be cancelled.
• Commercial billing is subject to prior credit approval. All other advertising must be prepaid. Political, bar, out-of-state and transient advertisers are not eligible for credit.
• Contracts are for the current fiscal year and cannot be extended past the current publication schedule. The Advertising Manager will review cases of multiple requests for placement. Student Media will not guarantee positioning or placement under any circumstances, but will honor requests when possible. Unless arranged, any materials submitted become the legal property of Student Media.
• Kennesaw State University Student Media limits its liability to the purchase price of any advertisement. The undersigned Authorized Representative of Using Organization, and that Using Organization, agrees to indemnify and hold harmless Kennesaw State University, its Board of Regents, and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees resulting from the publication by Student Media of the Using Organization’s advertisement. Advertisers who are not affiliated with Kennesaw State University agree that they will not represent themselves in any way as being endorsed by the University or Student Media.
• The publisher will not be liable for any failure to print, publish, or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, severe weather, strikes, accidents, fire or other contingencies beyond the publisher's control.
• The Adviser of Kennesaw State University Student Media has final authority on all financial, credit and business issues.
• Regarding Underwriting: Any failure, interruption or delay in presenting the Underwriter’s announcement as originally scheduled, either in whole or in part, shall not constitute a breach of the signed Contract if such an event results from any of the following causes: technical difficulties, national emergencies, governmental restrictions, acts of God, or any other cause beyond the Broadcaster's control. Should there be a failure to broadcast the Underwriter's announcement, the Make Good options, as noted in the signed Contract will be in effect.

Production Policies

• Composition and artwork produced by Student Media become the property of Student Media and may be used only with permission.
• Depths of advertisements increase in one-fourth (1⁄4) inch increments.
• Widths of advertisements increase in one-column increments.
• Advertisements may not be printed upside down or sideways without approval.

• The number of inserts in any issue is limited to two (2), unless approved by the Advertising Manager.
• Student Media will not guarantee positioning under any circumstances, but will honor requests when possible.
• Advertisements having the appearance of editorial material will be identified as “Paid Advertisement.”
• Borders may be placed around ads submitted without a border.
• Advertisements may not “float” more than one-half (1⁄2) inch in any direction.
• Ads may be enlarged to fit purchased space.
• Ads may be submitted as small as one column by one inch.
• Extra cost incurred during production will be charged to the advertiser.
• Irregular shaped advertisements are subject to approval by the Advertising Manager and Marketing Coordinator.

Acceptance Policies

Advertising of birth control products, contraceptives, abortion clinics and related services is acceptable. Student Media reserves the right to accept or reject advertising of legal products and services.

Adoption Advertisements by private individuals for adoption are not accepted.

Alcohol Advertising of beer and wine is acceptable but must conform to Georgia law and Kennesaw State University Drug and Alcohol Policy. Advertising of liquor is not acceptable. Advertising of alcohol should avoid demeaning sexual or discriminatory portrayals and not encourage high-risk consumption nor place emphasis on quantity nor frequency of use. Alcohol should not be the only or central theme of an advertisement. Use of brand names and prices are discouraged. All advertisements of alcohol must contain reference to enforcement of the Georgia state drinking age.

Credit or Financing Truth In Lending Act (Regulation Z) affects advertising offering credit, installment payments and financing. Standards concerning acceptability are:
• Credit and credit card advertisements must clearly and conspicuously disclose all credit terms in the advertisement (annual percentage rate, finance charges, etc.,.), as required by the above laws.
• The advertisement must state whether the company processes card applications or is a credit card issuer, and if an advance fee is required.
• “Secured” or “Collateral” credit card account advertisements are not acceptable.
• Third party financial aid packages advertisements are not acceptable.

Dating Services Advertising from institutions or organizations known as computer matchmaking or companionship services, computer dating, friendship groups, or marriage clinics, is unacceptable.

Student Media will not accept ads that are discriminatory in nature against any sex, race, color, creed, or religious background. We will not state or imply “Man preferred” or “Woman preferred” in an employment ad as this is in violation of Title 7 of the Civil Rights Act, amended in 1972.

Foreign Language Advertisements with copy in languages other than English must carry the English translation within the advertisement. The English translation must be verified with the Advertising Office prior to placement.

“Home Work” Offers: Advertisements offering employment opportunities in and from home are not acceptable.

Modeling Advertisements offering modeling work and/or requesting photographs are not acceptable.

900 Toll Numbers are not acceptable.

Political Advertisements: Political ads are accepted on a prepay basis only. Ads must carry the name and address of the advertiser. The words “Paid Political Advertisement” must appear prominently within the ad.

Term Papers: Advertisements for services offering term papers, research papers, or research services are unacceptable.

The Sentinel reserves the right to reject any advertisement which it deems objectionable due to subject matter, illustration, phraseology or set-up. Policies may change due to programmatic or editorial decisions.

Revised Sept. 2011