KSU’s student media has many no-cost or low cost solutions to your publicity challenges.
1 - We’re doing something we would like covered in the campus newspaper. How do we get a story in The Sentinel?
Like any newspaper, there is no way to guarantee coverage - but there are ways to better your chances. Remember that the students are running the paper and appreciate being asked directly rather than going through their advisor. We always recommend the "shotgun" method - use as many of these approaches as you feel comfortable:
2 - I know you can’t guarantee coverage - but what can we do to better our chances?
- If you have not yet appointed a PR or media person for your group, do so. Send out two releases for every event or activity you wish coverage of. The first release, called an advance, should go out 10 days to 2 weeks before the event. The second should go out after the event—let us know how successful it was! Send us photos if you can. Here is a sample press release you can use as a template.
- Or use The Sentinel Press Release Form.
- Advertising, unlike editorial, is guaranteed, and all departments get a reduced rate. Look at our online media kit for advertising options.
- E-mail is always read by the staff. You can send a press release to the editorial board by sending it to firstname.lastname@example.org.
- A phone call is the next best thing to a personal visit. The newspaper’s main number is 770-423-6470. Depending on your issue, activity or event, ask for the Features, News, or Viewpoints (opinion, commentary) editors. Keep in mind that this is a student office—you may have to leave a message.
- If you can catch them in their office, that’s a great way. The offices are in the Student Center, Room 277. Just remember that they are students like you—busy!
- Don’t forget KSU’s student feature magazine, Talon! You can call them at 770-423-6277.
If you need further assistance, contact the student media advisor at email@example.com or call at 770-499-3083. Please keep in mind that the advisor may not dictate coverage.
3 - Can I write the story myself?
- Give the publication advance notice—at least a week, more if possible.
- Talk to the staff in person. And make sure your talking to the right person—don’t give a story idea to an ad rep—or an ad to a reporter!
- Don’t talk down to the students or tell them what they should do.
- If it’s after the event, send the publication photos and information.
Not if you are part of the activity or event—that would be a conflict of interest. But you can send us a press release. If you have not yet appointed a PR or media person for your group, do so. Send out two releases for every event or activity you wish coverage of. The first release, called an advance, should go out 10 days to 2 weeks BEFORE the event. The second should go out after the event—let us know how successful it was! Send us photos if you can.
Here’s more information on news releases and publicity:
4 - We REALLY need to get this in the paper. We’re willing to advertise. What can you do for us?
FREE ADS: Student groups and KSU offices receive one free ad per semester! Use The Sentinel online Free Ad Form
(housed in OwlLife; you will need to log in with your NetID).
PAID ADS: Offices and departments at KSU pay a lower rate (our University Affiliated Rate), and student groups are the lowest. check out our media kit and contact the KSUSM advertising manager firstname.lastname@example.org.
5 - If we create the ad ourselves will you give us a discount?
Sorry, department and student group ads are already heavily discounted - but we will extend your deadline.
6 - We’re a not a student group yet - we’re just trying to get started. Help!
We’ll give you a free ad - just follow our guidelines - contact the adviser at 770-499-3083. And maybe your group is newsworthy. Fill out The Sentinel online press release form
OWL Radio would be happy to promote your event: