About the Book
This book has been a long time in the making—from the initial conception of the idea many years ago, through the planning, and finally, the implementation. During that period of time, the unflagging optimism of George Vozikis has kept us going. To a great extent, this book reflects George’s passion for this project. We have been privileged to share this journey with him.  It was over twenty-five years ago that the three of us met, sharing a common passion for entrepreneurship, but more profoundly, a strong desire to improve the likelihood of success for our students as they embarked on their entrepreneurial careers.
            As the years passed, our thoughts on teaching entrepreneurship coalesced and we found ourselves following similar paths in the classroom. At the same time, we found ourselves disenchanted with the entrepreneurship textbooks available. This book is a product of those times, those thoughts, those feelings. We’ve tried to leverage our strengths and bring what we know, have experienced, and have read to this project. We are hoping we have been successful in this endeavor and that it will result in students having both a better theoretical and applied background to draw upon and to enrich their entrepreneurial experiences—both within and outside of the classroom.
            Venture initiation and development are key components of this book. We’ve used these two key elements as the foundation for a discussion that bridges the gap between theory and practice, between talking and doing. The book focuses upon the activities comprising a venture’s launch, growth and management, yet at the same time we’ve also provided the reader an understanding of the research conducted in entrepreneurship. Doing so provides a basis for going beyond anecdotal stories of success.

About the Authors
Dr. George S. Vozikis is the Davis D. Bovaird Endowed Chairholder of Entrepreneurial Studies and Private Enterprise at the University of Tulsa, where he also is the Founding Director of the Family-Owned Business Institute, as well as of the Tulsa University Innovation Institute.

Dr. Timothy Mescon is now the President of Columbus State University, at the time this book was published he was the Dean of the Michael J. Coles College of Business at Kennesaw State University where he held the Tony & Jack Dinos Eminent Scholar Chair of Entrepreneurial Management.   Through his leadership, the U.S. Association for Small Business & Entrepreneurship ranked Coles as the number one undergraduate entrepreneurship program in the nation.

Dr. Howard D. Feldman is an Associate Professor in the Management department in the Pamplin School of Business at the University of Portland.  Dr. Feldman specializes in strategic planning, corporate strategy, entrepreneurship, and business ethics.

Ordering Information
• Individual Orders
• Bookstore Orders: Please contact your representative at Baker & Taylor or Ingram.