 |
 The almost ubiquitous presence
of electronic data capture through the internet, e-commerce,
electronic banking, point-of-sale devices, bar-code readers, and
the like has created a very data-rich, but information poor
decision making environment. Data mining is a rapidly growing field
where the application of statistical tools and artificial
intelligence enables the conversion of data into information to
dramatically improve decision making. Successful applications of
data mining include areas such as credit rating, fraud
detection, database marketing, customer relationship management,
and stock market investments.
|
