License plates emblazoned with a Kennesaw State University logo give supporters of the school a new way to show their allegiance.

Affinity license plates offered to supporters of KSU

by Rick Woodall

Friends and supporters of Kennesaw State University have a new and unique way to show their affinity for the school.

Official state of Georgia automobile license plates, emblazoned with a gold "KSU" logo outlined in black, have been commissioned as part of the Georgia Collegiate License Tag Program. This program, which includes public and private institutions throughout the state, has been in existence for more than a decade, but this marks the first time Kennesaw State has taken part since the mid-1990s.

At the direction of President Betty L. Siegel, the program has been reinstated as a way to enhance the university’s image and visibility throughout the region.

The tags – which bear the "KSU" logo on the left side, the tag number on the right and the words "Kennesaw State" underneath – are aimed at faculty, staff, alumni, students, retirees, administrators and any other members of the KSU community wishing to identify themselves with the institution.

Such tags are just one component of University Relations' new integrated media and marketing campaign, which includes redesigned publications, media pitches, an enhanced visual identity program featuring a new logo and advertisements on television and in print.

The Office of External Affairs and University Relations will be administering the program and those interested in obtaining a tag are encouraged to contact the office via e-mail at ksutags@kennesaw.edu.

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