James Earl Carter, Jr. (1977-1981)
James E. Carter came into
the election of 1976 as a long shot. Carter had ascended to the White
House by appealing to the American voter with his sense of being an outsider,
someone who was untouched by mainstream politics. Carter traveled
across the country meeting many people who saw Jimmy as a humble and hard
working man. He hailed from the small town of Plains, Georgia.
Carter asserted this small town connection like no other candidate had done
before, creating his identity and moral strength from its simplicity.
So, Jimmy was the humble outsider who became president not because of his
issues but because of his appeal to the masses, he was the common man.
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Carter v. Ford 1976 |
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