William Jefferson Clinton (1993- 2001)
President Bill Clinton has taken his share of hits in the media. From the infamous "Bimbo Eruptions" to the endless Whitewater investigation, the numerous, highly publicized scandals would have meant the end for most politicians. Bill Clinton is not most politicians. He has the uncanny ability to bounce back from adversity, and although the media has often been the barer of unpleasant news, Clinton has used that same media to fight through controversy in order to make a direct connection with his core constituents. For Clinton supporters, the President's public displays of charm, wit, and charisma has created a compassionate image which overshadows most of the scandals. As for Americans that are not so easily convinced, a fierce campaign by his top advisors has kept the focus on the prosperity of the Clinton years. These advisor's have also helped to fend off attacks with creative maneuvers in their dealings with the media. Strategic leaks, planned diversions, and aggressive denials have allowed time for the Clinton spin machine to get their side of the story out. The skill of staffers and the President to handle an explosive situation has weakened the effect of potentially harmful press coverage. Clinton's use of the media has been more than just a way to battle controversy. The President has taken full advantage of various outlets since he began his ascent to the Oval Office. He looked cool playing sax on The Arsenio Hall Show. He rocked the vote on MTV. He gained a down to earth appeal by divulging his craving for McDonald's fries. All of these events lead to a closer relationship with the average American. As the expiration of the Clinton Presidency approaches, he can credit his media skills for the opportunity to carry out his many accomplishments.
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Clinton v. Bush 1992 |
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Clinton v. Dole 1996 |
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