Richard Milhous Nixon (1969- 1974)
Richard Nixon first ran for President in 1960 while he was Vice President
during the Eisenhower term. He lost narrowly to President Kennedy in the
closest election ever. He tried again 1968 and won largely due to the Democrats
disarray because of the Vietnam War.
Early in his political career Nixon was
a very conservative member of the House and the Senate. He was regarded
as a strong anti-communist. His personality and his accusations that most of the
media was controlled by communists did not promote favorable coverage.
The media began to ridiculed him and when he loss to Kennedy,
it was partially attributed to his poor appearance treatment by the media.
When he ran again in 1968, he avoided the media as much
as possible and
relied upon on controlled appearances, photo ops, and local
interviews. After he became President, he created the first Communication
Office in the White House to coordinate the media relations. Nixon later converted the White House swimming pool into a media
room.
His obsession with
the media was destructive. He used the IRS, FBI, and the Justice
Department to investigate and intimidate reporters from doing negative
stories about the Administration. During his second term, the media took revenge.
He was disgraced by the
Watergate
scandal. Nixon became the first President to resign
from office.
Richard Nixon accomplished
many things during his tenure, but like his predecessor, Lyndon Johnson, he would be forever
remembered for his failure, rather than his achievement. The Nixon administration
was tainted by corrupt and deceit. This may have been due to the President’s obsession with
the media. His love hate
relationship with the reporters caused him to turn his back on the law and
order that he championed when running in 1968.
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