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SENTINEL FREE ADVERTISEMENT POLICIES

EVERY KSU registered student group and KSU office, department or center is eligible for one free Sentinel advertisement in the fall and spring semesters (2 per year).* But because our ad staff works on commission, they really can’t do any work on it - that’s your job. Here’s what you do:

1.) Make sure your ad is camera-ready. That’s a fancy way of saying whatever you give us will be exactly the way it will be in the paper. We can’t type the ad for you. Ads are only accepted electronically - email your ad to ebonza@kennesaw.edu. Our required format is Acrobat PDF. We cannot use other file formats.**

Most groups use Microsoft Word to create their free ads, but whatever program you use, please make sure to do the following:

2.) Your ad MUST fit into the dimensions 3.417" wide by 7.5" tall, at least proportionally.

3.) Your ad SHOULD be black and white. If you send ads in color, they may not print as clearly as you would like.

4.) **We MUST receive the ad in PDF format. Please do not send us Publisher or PowerPoint files. A simple solution, if you do not know how to change your ad to this format, is to use the free service at: www.pdfonline.com. Simply have the converted file emailed to you, rename it (e.g., “club_name_free_ad”) & forward it to us!

Please read all guidelines:

• Each organization is eligible for 14 column inches (what we call “two columns by seven inches”): 3.417 inches WIDE, 7.5 inches TALL. This amount cannot be added or subtracted from paid or other advertisements. See an example here. For a limited time, events meeting QEP standards are also eligible; email us for details.

• Free ads cannot be guaranteed - The Sentinel reserves the right to “bump” them if we need the space for a paying advertiser. Free ads are not eligible for special issues (e.g.., Welcome Back or orientation issues).

• Regular deadlines still apply: Placement requests must be made 7 days before the requested Tuesday run date. Camera-ready copy must be received no later than 3 p.m. Friday, 4 days before the requested run date.

• Please only deliver your ad to the Ad Manager or media adviser electronically. Do not give ads to a reporter or editor. Make sure to let us know the run date you desire, your name, and the name of your organization.

• We’re sorry, but failure to follow these guidelines will result in your ad not being run. Please understand that this is a free service and The Sentinel does not have the staff or time to create, adjust or correct ads we receive. If you wish to have us create the ad for you, contact the Ad Manager (770-423-6470) about special student and KSU departmental rates. For other Publicity options and easy-to-use Press Releases, go to: www.kennesaw.edu/student_life/mediacoverage.shtml. For PSA (Public Service Announcement) info with KSU’s OWL Radio: www.ksuradio.com.

Tip #1: This is the size each student group or office receives absolutely free each semester, in pdf format. It’s 3.75” wide by 7” tall. The ad we receive must fit into this size - or at least be proportional (in other words, we can shrink or enlarge it if needed, without distorting your ad).

Tip #2: Need help converting to the proper format? Free PDF converter: www.pdfonline.com.

Tip #3: File too big to email? Free file transfer: www.sendthisfile.com.

Tip #4: Please download and use our handy publicity packet here.

The Sentinel reserves the right to reject any advertisement which it deems objectionable due to subject matter, illustration, phraseology or set-up. Policies may change due to programmatic or editorial decisions.

The Sentinel Publication Schedule & Rates 2009-2010

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