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Undergraduate Business Study Tour
Maymester 2008
Program Description
Would you like to travel to Spain and Portugal? Would you like to
earn six-hours of credit while learning about the business and
culture of these countries? Then join us during Maymester 2008
as we travel through the Iberian Peninsula.
Few places in Europe can match Spain and Portugal for their
tourist industry and retail savvy. The beauty and cultural wealth
of the Iberian lands takes us from a remote past of Christian,
Jewish and Moorish tradition to a European present. As member
states of the European Union, Spain and Portugal both prosper
as vacation hubs and places to learn about how cultures meet
and interact.
Our journey to Iberia will happen in two parts. First, we will visit
Madrid, the political and cultural capital of Spain, soaking in
Spanish culture and experiencing first hand Spanish business
practices. Here, a stroll down the Gran Vía or a visit to the Palacio
Real or spending time in the Prado Museum takes us to the heart
of Spanish business and culture. Then we will move to Toledo,
heart of the Spanish tradition of sword making and a mecca of
the tourist industry. During the second part of our expedition, we
will journey to Lisbon, capital and cultural center of Portugal, listening
to Fado as we calmly walk down the streets of the Alfama
and the Chiado. Finally, we end our journey in Albufeira, a tourist
haven in the south coast of Portugal.
Program Dates
May 11-25, 2008
Program Cost
The program cost is $3,575 for those who apply early with $375
deposit by Oct. 31, 2007, and $3,675 for those who apply with $475
deposit on Nov. 1, 2007 or thereafter. The cost covers transportation,
(airfare, bus, trains), four-star hotels with double occupancy,
breakfasts, company visits and sightseeing excursions. Tuition is
not included. Please note that program cost is subject to change.
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Courses
All participants will take the following six-credit-hour courses
(includes five mandatory class meetings on campus):
• SA 4490: Comparison of Marketing and Cultural Practices in
Spain and Portugal (Counts as MKTG 4820, International Marketing
or MKTG 4490, Special Topics in Marketing. Instructors:
Keith Tudor and Robert Simon.)
• SA 4490: Retailing Practices in Spain and Portugal (Counts as
MKTG 4300, Basic Retailing or MKTG 4490, Special Topics in
Marketing. Instructor: Randy Stuart)
Application Deadline
Oct. 31, 2007 to receive an early applicant discount of $100.
Faculty Background:
Dr. Keith Tudor is the chair of Department of Marketing and Professional
Sales at the Coles College of Business. He has taught a
variety of marketing courses, most recently in international business,
consumer behavior and marketing research. Dr. Tudor has
been involved in undergraduate business study tours in Spain,
the U.K. and Ireland, Italy, Mexico, and Brazil.
Dr. Robert Simon is an assistant professor of Spanish in the Department
of Foreign Languages. He teaches courses on Spanish
language and cultures, Spanish and Iberian literatures, commercial
Spanish, and Spanish for Criminal Justice majors, among
others. Dr. Simon was involved in the undergraduate business
study tour in Brazil as a language and culture specialist.
Professor Randy Stuart is an assistant professor in the Department
of Marketing and Professional Sales at the Coles College
of Business. She teaches principles of marketing, retail and retail
management. She has taught in the undergraduate business
study tours in the U.K. and Ireland, Mexico, and Brazil.
Contact
Professor Randy Stuart
Burruss Building, Rooms 242 or 222
770 423-6477 or 770 423-6060
rstuart@kennesaw.edu
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