Kennesaw State’s brand and visual identity program is an important part of the university’s overall marketing strategy. Having a cohesive and integrated brand and visual identity system helps the university to be visually referenced and easily recognized.

The brand and visual identity program is not designed to be restrictive. In fact, the system was created to be flexible, easy to use, and accommodating for units and colleges that wish to simultaneously market their own individual attributes.

University Relations is here to help answer questions and/or provide guidance in how Kennesaw State’s branding efforts can strengthen the efforts in your particular units. If you have any questions about the information presented in this online style guide, please feel free to contact our University Relations team at 770-423-6203.

Thank you for working with us to enhance the reputation and recognition of this extraordinary institution.