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Introductory Letter

Visual Identity Program

Using This Guide

Official Logo Policy

50th Anniversary Visual Identity
Program Usage Guide

Athletics Logos

Other Uses




Using This Guide

About The Kennesaw State University Name

Our official name is Kennesaw State University.

Kennesaw State University is used in news releases, feature articles and publications and on the Web.

Kennesaw State or KSU is acceptable only after a first reference to Kennesaw State University.

Questions concerning usage of the university name should be directed to Office of Strategic Communications and Marketing at






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