KENNESAW STATE PRIMARY ATHLETIC LOGOS

Kennesaw State’s primary athletic logos are the preferred marks to represent Kennesaw State Athletics. The two primary logos can be used interchangeably and they should be used in strict adherence to the identity guidelines in this manual.

It is greatly preferred that the full-color primary logos be used whenever possible. The full-color primary logos can be reproduced in solid colors or their process color equivalents. If the full-color versions are not possible, then it is preferred that the logos be reproduced in all black. The primary logos should never appear in any colors other than the university colors.

The banner in the primary logos offers the ability to add taglines for “Athletics,” Owls, or the names of specific sports (Football, Basketball, etc). The taglines must appear in the Kennesaw State bold typeface.

KENNESAW STATE SECONDARY ATHLETIC LOGOS

The secondary athletic logos are complementary marks for representing Kennesaw State Athletics. The secondary logos are intended as decorative or retail product images for use in contexts in which the name of the university has already been established. They should never be used and the primary identifier of Kennesaw State Athletics. The secondary logos should be used in strict adherence to the visual identity guidelines in this manual.

ATHLETIC LOGOTYPE

The Kennesaw State logotype may be used to represent Kennesaw State Athletics when the primary marks are not practical (although use of the primary marks is preferred). This logotype should be used in strict adherence to the identity guidelines in this manual.

As with the primary and secondary logos, the banners offer, the ability to add taglines for “Athletics”, Owls, or the names of specific sports (Football, Basketball, etc). The taglines must appear in the Kennesaw State Bold typeface.

Kennesaw State’s visual identity includes two primary fonts that complement the logos.
The first is Palatino, which is the typeface used for the University’s name in the seal
and logo.

The other is Kennesaw State Bold, a custom font that matches the lettering in the athletic logos. Use of Kennesaw State bold may sometimes be used with the university logos. Each of these fonts should be used in order to create a consistent image for our university. These fonts must be used in the logo and the department name under the logo. Other fonts may be used in the body copy. Any font that is clean and classic in design is compatible with the Kennesaw State image. Please address questions about appropriate fonts or font use to University Relations at designapproval@kennesaw.edu or 770-423-6203.

School Spirit Marks

University-sponsored student clubs and organizations can use any of the below listed below with prior approval from University Relations and according to the guidelines set forth in the Visual Standards Manual. Representatives from these organizations must have prior approval from the organizational hierarchy before contacting University Relations for assistance with the use of these marks. University departments may use the marks below for specific “school spirit” purposes. Any official communication or overall branding of the departments must be performed with the official university mark. Contact University Relation for assistance.

Official Kennesaw State Athletics color usage

The official Kennesaw State University colors are black and gold (PMS 1235).

Gray (PMS421) is the official accent color and should be used not as an equal, but as a complementary color, to the official colors.

Please review the complete style guide on athletic logos. For questions please contact University Relations at 770-423-6203