It is important that Kennesaw State University project an image of excellence and cohesiveness to all of our audiences. This guide establishes consistent visual usage of the official Kennesaw State University logo. The logo and official university names have registered trademark protection, and any use of the logo or official university names other than those identified in this guide is
prohibited.

The Kennesaw State University visual identity programs establishes official policy and standards for the design of Kennesaw State publications, stationery, signage and other applications, including the Web.

This KSU visual identity style guide outlines specific rules and standards to be followed by authors and editors. Adhering to these standards will help ensure that communications from every college, department and office speak with a clear and uniform voice that best represents the image and brand of Kennesaw State University.

The proper use of the KSU official logos and university name must be used consistently across campus including signage, presentation and electronic media.

This section outlines guidelines for logo usage in the following areas: stationery, signage, environmental design, Web design, and video.

Questions concerning usage of this guide should be directed to University Relations at (770) 423-6203.