Visual Identity Program Logos, Marks & Seal
Acceptable elements of the visual identity program may be found in this guide. Strict enforcement of guidelines is vital to copyright protection.
The logo consists of two parts: the mountain icon and the words Kennesaw State University in the horizontal configuration. The name “Kennesaw State University” appears in the Palatino typeface. Use only official logos. The registered trademark “®” symbol must be present on the logo. No other typefaces or combinations of typefaces are permitted in the primary logo.
General Usage Summary
The following standards govern the use of the university’s official logo, wordmark and seal in all forms of communication, including, but not limited to, print and electronic media. More detailed standards are spelled out throughout this guide.
Please remember the following about Kennesaw State University’s visual identity program:
The University official logo is available for download.
College-specific and unit-specific logos for
Colleges and Departments:
The college-specific or unit-specific wordmark features the college or unit name placed above the university wordmark as shown:
Request for college-specific and unit-specific logos or wordmarks should be submitted to email@example.com.
Logos presented here are for visual context only and are not suitable for download. For an original logo for a specific college or administrative unit, please submit request to firstname.lastname@example.org.
Unique college, school, department and other unit seals, logos or wordmarks may not be used on any university communication and no new logos may be developed.
Either the official Kennesaw State University logo or an approved college-specific or unit-specific logo must always be a prominent element of any advertising for the university and its colleges and units.
Approved graphic elements may not be grouped with the official, college-specific or unit-specific logos in any way as to appear as a larger composite piece. Graphic elements may never be used on letterhead, business cards or forms.
University Relations is responsible for producing and approving the use of college-specific and unit-specific logos. Requests for these logos should be directed to University Relations at email@example.com.
Other authorized marks
The seal is restricted for use on formal, official, ceremonial and presidential materials only. Using the university seal in college or unit publications is prohibited without prior approval from University Relations.
The KSU initials must never appear with a
trademark symbol or in any type of
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