Dear Campus Community:
Welcome to the website for the Kennesaw
State University Visual Identity Program
Kennesaw State University is in the midst of a palpable transformation. It is undeniable that our recognition is expanding throughout Georgia and across the nation. An important element in positioning Kennesaw State in the higher education marketplace is maintaining a consistent visual identity and formally establishes the Kennesaw State University brand.
For this reason, the Office of Strategic Communications and Marketing has developed Kennesaw State University’s Visual Identity Program’s Style Guide — a combination of logos, word marks, specific colors and typography that constitutes the university’s VIP. This user-friendly online guide, which you may access on this Web page, is designed to communicate the policies and guidelines in place to visually brand our university while preserving and projecting the individuality of our many parts.
Kennesaw State University President
Daniel S. Papp and the members of the
cabinet approved the VIP program. Each
administrative and academic unit in the
university is being strongly encouraged
to adhere to these standards. By doing
so, you can help us visually brand
Kennesaw State in a consistent manner
that will be instantly recognizable.
This will yield great dividends for the
university as we expand our marketing
and positioning efforts.
If you have any questions about the
information presented in this online
style guide, please feel free to contact
me directly in External Affairs at
470-578-6350 or call our Office of Strategic Communications and Marketing team at 470-578-6203.
Thank you for working with us to enhance
the reputation and recognition of this
Vice President for External Affairs