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Introductory Letter

Visual Identity Program

Using This Guide

Official Logo Policy

50th Anniversary Visual Identity
Program Usage Guide

Athletics Logos

Other Uses





Introductory Letter

Dear Campus Community:

Welcome to the website for the Kennesaw State University Visual Identity Program (VIP).

Kennesaw State University is in the midst of a palpable transformation. It is undeniable that our recognition is expanding throughout Georgia and across the nation. An important element in positioning Kennesaw State in the higher education marketplace is maintaining a consistent visual identity and formally establishes the Kennesaw State University brand.

For this reason, the Office of Strategic Communications and Marketing has developed Kennesaw State University’s Visual Identity Program’s Style Guide — a combination of logos, word marks, specific colors and typography that constitutes the university’s VIP. This user-friendly online guide, which you may access on this Web page, is designed to communicate the policies and guidelines in place to visually brand our university while preserving and projecting the individuality of our many parts.

Kennesaw State University President Daniel S. Papp and the members of the cabinet approved the VIP program. Each administrative and academic unit in the university is being strongly encouraged to adhere to these standards. By doing so, you can help us visually brand Kennesaw State in a consistent manner that will be instantly recognizable. This will yield great dividends for the university as we expand our marketing and positioning efforts.

If you have any questions about the information presented in this online style guide, please feel free to contact me directly in External Affairs at 470-578-6350 or call our Office of Strategic Communications and Marketing team at 470-578-6203.

Thank you for working with us to enhance the reputation and recognition of this extraordinary institution.

Arlethia Perry-Johnson
Vice President for External Affairs



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