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Introductory Letter

Visual Identity Program

Using This Guide

Official Logo Policy

50th Anniversary Visual Identity
Program Usage Guide

Athletics Logos

Other Uses




Official Logo Policy

KSU's Official Colors

Official university color usage

Official Black
C0, M0, Y0, K100
R35, G31, B32

PMS 123
C0, M24, Y94, K0
R255, G196, B37

The official Kennesaw State University colors are black and gold (PMS 123).

PMS 202C
C0, M100, Y61, K43
R152, G0, B46

Burgundy (PMS202C) is the official accent color and should be used not as an equal, but as a complementary color, to the official colors.

Printing of Colors
The standard version of the university logo and college- and unit-specific logos includes the mountain icon in PMS 123 or the four-color process equivalent with solid black lettering.

One-color printing
Solid-white logos are acceptable when two-color or four-color process reproduction is not an option. Only in one-color printing may the logo appear in other colors. It is recommended, however, that black ink be used whenever possible.

Printing on color backgrounds
When printing the logo on light backgrounds, use the primary logo. When reproducing on a darker background, use a reversed, white version of the logo as shown here. The logo must never be printed in a box or enclosed in any manner. The boxes below are to allow for viewing of the reversed version of the logo only.

Other color usage
The logo may be produced in copper, gold or silver inks or foils. The logo may also be blind-embossed.

Note that the PMS is designed for printing inks. Screen-printing inks and textile, paint and plastic colors may not accurately match the university logo colors. Please obtain color samples from licensed vendors and deliver to Office of Strategic Communications and Marketing for approval prior to production of items when using these materials. Submit all design mock-ups to designapproval@kennesaw.edu for approval. All designs must be approved through Office of Strategic Communications and Marketing.


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