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Introductory Letter

Visual Identity Program

Using This Guide

Official Logo Policy

50th Anniversary Visual Identity
Program Usage Guide

Athletics Logos

Other Uses




Other Uses

KSU Stationery

Official Kennesaw State University stationery is purchased through a state contract, managed by the Office of Procurement Services. This contract has been negotiated to provide lower costs, standardize information and reinforce the university’s visual identity. The printing of stationery through other sources, whether internal or external to the university, is prohibited as it violates the parameters of the state-awarded contract.

All colleges, departments, programs and administrative units are required to use the official business stationery package as illustrated on the following pages. Orders for stationery must be submitted through the approved vendor’s website. Use of the university’s indicia for business reply envelopes and other business uses must be reviewed and approved by the university’s postal services distribution center.

The official university business package includes:

Business Cards

Standard business card
The standard business card is for use by all faculty and staff members.
Alternate business card
The alternate, or vertical, business card is reserved for situations in which additional space is required to accommodate multiple titles or extensive contact information. Use of the alternate business card must be approved by University Relations.
Bilingual business card
The bilingual business card is for those faculty and staff members who need to present their credentials in an additional language. Use of the bilingual business card must be approved by
University Relations.


Standard Letterhead
The standard letterhead is used for official university correspondence by all colleges, departments and administrative units.
Monarch Letterhead
The monarch letterhead is used primarily for informal, interoffice correspondence.


Questions concerning stationery should be directed to University Relations at 770-423-6203.


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