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Introductory Letter

Visual Identity Program

Using This Guide

Official Logo Policy

50th Anniversary Visual Identity
Program Usage Guide

Athletics Logos

Other Uses




Official Logo Policy

Unacceptable Variations

Maintaining the integrity of the university’s official marks is important. Marks must be presented in a clear, consistent and effective manner.

The following guidelines are applicable at all times:

  • Do not modify official trademarks.

  • Do not rearrange any approved logos.

  • Do not change typefaces.

  • Do not distort original proportion.

The official logo may not be redrawn, reproportioned or modified in any way.

The University official logo is available for download. For approval to use any college-specific logos, other university marks and the seal, submit requests to logos@kennesaw.edu.

Some examples of unacceptable uses of the logo:

Do not add elements or text to the logo.
Do not change or alter the logo.
Do not change color or add
patterns or texture to logo.
Do not disassemble the logo.


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