Use of the KSU Logo

Colleges, departments and administrative units
In the past, some colleges, institutes and centers have requested a unique logo design that is different from the Kennesaw State identity. While we understand the desire for unique logos, we know that having a single visual element resonates with our many audiences and provides quick, easy and consistent recognition of entities within Kennesaw State University. As such, logos or graphic or visual elements designed outside of the standards identified in this guide will not be permitted.

In addition to the official logo, colleges and other approved units on campus are eligible to use a college-specific or unit-specific logo provided by University Relations. The template for these logos feature the Kennesaw State name as well as the college or unit name.

By incorporating the Kennesaw State name with the unit name, the unit name receives prominence while retaining an overall university identity. The college specific or unit-specific logo can be used on the front of major publications as long as the official Kennesaw State University logo appears on the back cover of the publication. The college-specific or unit-specific logo may be used by itself in advertisements for individual colleges and units. The college-specific or unit-specific logos may not be used on stationery or business cards.

Unique college, school, department and other unit seals, logos or wordmarks may not be used on any university communication and no new logos may be developed.

Either the official Kennesaw State University logo or the approved college-specific or unit-specific logo must always be a prominent element of any advertising for the university and its colleges and units.

Approved graphic elements may not be grouped with the official logo in any way as to appear as a larger composite piece. Graphic elements may never be used on letterhead, business cards or forms.

University Relations is responsible for producing and approving the use of college-specific and unit-specific logos. Requests for college-specific or unit-specific logos should be submitted to logos@kennesaw.edu.

Reproducing the KSU Logo

Size recommendations
The logo is intended as a visual identifier, not a title block, and should be scaled as such. In general publication usage, the logo should appear no smaller than 1 inch. The preferred size for the logo is 2 inches wide on most publications.

Student organizations
Registered student organizations (RSO) may represent themselves as agents of the university and use names, official logos or symbols of the university with the written consent of University Relations. Requests and artwork must be submitted for approval to University Relations at designapproval@kennesaw.edu. Approval must be received prior to printing, manufacturing and distributing.

To assist in the approval process, the RSO must submit a copy of its current logo at the time it applies for registration or renewal. Requests or artwork that do not reflect the logo on file will not be approved.

Student organizations are not permitted to use the university’s official seal.

Publication, print media and Web use
Use of the university’s logo must be reviewed by University Relations. Please submit approval requests to designapproval@kennesaw.edu.

Exemptions For Design Approval
Design approval is not required for academic materials that are produced for scholarly presentation (e.g., peer-reviewed articles, poster presentations, oral presentations, PowerPoint presentations, etc.).

For publications and materials of this nature that employ the university’s logo, the author/creator is asked to comply fully with the university’s visual identity standards by following the logo usage guidelines as outlined in the Official Logo Policy.

All materials that fall outside of this academic/scholarly work exemption should be submitted to designapproval@kennesaw.edu.

Resale and other commercial use of university logos
Student organizations must request and obtain approval to use the university’s names, logos or symbols on commercial goods and specialty items. For approval, submit request to Registered student organizations (RSO) may represent themselves as agents of the university and use names, official logos or symbols of the university with the written consent of University Relations. Requests and artwork must be submitted for approval to University Relations at designapproval@kennesaw.edu.

Approval must be received prior to printing, manufacturing and distributing materials. Any use of logos, seals, names or other university marks must be in accordance with policies established by the university. The official logo or seal is not permitted for personal use, i.e., graduation invitations, personal business cards, etc.

Individual students
Students representing themselves are not permitted to use the university’s official logo or other university trademarks. Exceptions to this policy are granted in a limited number of special situations. For example, the official logo may be used for class projects and for university-approved conference and presentation materials. To be considered for such an exception, submit a request to logos@kennesaw.edu. Should permission be granted, all materials utilizing the logos, names or other university marks should be submitted to designapproval@kennesaw.edu prior to use.

Approval must be received prior to printing, manufacturing or distributing. Any use of logos, seals, names or other university marks must be in accordance with policies established by the university. The use of the logo or seal can not be used for personal use, i.e. graduation invitations, personal business cards, etc.

Web usage
University names, the official logo and other university trademarks are restricted to official university use only. Personal Web pages are not permitted to display the official logo or university trademarks. Nor may such pages use the university’s name in a manner that would lead the Web reader to perceive that the Web page is an official university page.

Resale and other commercial use of university logos
Student or personal use of university trademarks on t-shirts, baseball hats, bumper stickers and other specialty items is prohibited without prior approval by University Relations at designapproval@kennesaw.edu. Approval is granted in strictly limited situations.

The University official logo is available for download. For approval to use any college-specific logos, other university marks and the Seal, submit requests to logos@kennesaw.edu.