A-Z Index   |   Directories 
 
 
 

Style Guide Home

Introductory Letter

Visual Identity Program

Using This Guide

Official Logo Policy

50th Anniversary Visual Identity
Program Usage Guide

Athletics Logos

Other Uses

Licensing

Downloads

 
 
 

Visual Identity

What is a Visual Identity Program and why should KSU have one?

A Visual Identity Program (VIP) refers to a consistent approach to the visual design of communication materials so that an institution can transmit its primary messages in ways that are identifiable and memorable with its target audiences. Elements of a visual identity program include a signature, or logo, a family of typefaces and standard colors.

A consistent visual identity program will ensure communications from all parts of the university, regardless of their origin in academic or administrative units, can benefit from primary identification with the parent institution, resulting in a stronger Kennesaw State University.

Questions concerning the Visual Identity Program should be directed to University Relations at
770-423-6203.

 

 

 
 
       
  © 2010-2013 Kennesaw State University.
All rights reserved.