A
strong identity program is important to communicate a clear,
consistent, cohesive image to a university's many publics. It is
critical that standards not be changed or used in non-approved ways
that would result in a deterioration of that communication or
compromise legal, approved standards. EVERY user of the Kennesaw
State identity elements (including students, faculty, staff,
departments, athletics, alumni groups, and clubs and organizations)
must respect the university's right to govern these use of its marks,
and is therefore asked to adhere to the standards outlined.
