Design Standards
Publishing Guidelines
University Colors
University Logos


Web Authors at Kennesaw State University are responsible for copy and graphical layout of the pages they publish to www.kennesaw.edu and are expected to abide by the highest standards of quality and responsibility. Additionally, all Web Authors should comply with established design standards.
 


 

Concentrate on original work

  Readers are looking for information on your college, department, or organization. The most valuable contribution you can make to your readers is to publish original work. A collection of pointers to the work of others is valuable service, but is not a substitute for publishing your own documents and materials.

 

Take advantage of the work of others

  Cooperation and coordination are two prevailing principles among Web publishers on this campus and throughout the world. Rather than duplicating the work of others, take advantage of it. Incorporate links to the work of others into your own pages, when appropriate. Reducing redundancy lets you concentrate on original offerings.

 

Proof and Review Content

  Information on all KSU World Wide Web Pages must be kept accurate and conform to editorial standards including spelling, grammar, style, etc. Any use of copyrighted material must have the express written permission of the person or organization that owns the copyright. This includes copy, photos, and images. When using photos and images, you may need the permission of not only the person or organization who owns the photo, but also, from any individuals or persons included in the images. The University reserves the right to require proof of such written permission and to remove the material if that proof cannot be produced.

 

Preview your pages

  Before you put your pages up for the world to see, take a look at them locally in your browser. This way you can make sure your pages look as you expect them to.

 

Design pages with browser compatibility

  Test test test! Test across all major browsers including Netscape, Explorer, and Lynx (a text based browser used by the visually impaired).

 

Design pages for accessibility

  Responsible web design includes making pages accessible even to users with disabilities such as hearing or sight impairments. When designing pages for accessibility, there is a greater reliance on the structure and text within the document. Content in graphics may be completely lost. Therefore, do not create pages with graphic-only content or graphic-only navigation. All graphics must have alt tags. All graphic navigation bars and buttons must have text alternatives on the page. Avoid creating a second set of text-based pages. Instead, integrate graphics and text on the same page.

Be sure to check out creating Accessible Web Pages in the Tips & Methods section.

 

Keep pages up to date

  Web publishing is not a one-time task. In many ways you'll find updating your web pages easier than updating paper. Keeping a site up to date depends on how easy it is to maintain. A web site that is not designed with maintenance in mind quickly becomes obsolete. Unmanageable sites are invariably inaccurate, outdated, and unusable, reflecting the same on your college, department, or organization. Each unit which creates a home page must assign a faculty or staff member to update its page as appropriate.

 

Keep navigation simple and design elements consistent

  Complex designs will confuse end users. You want them to concentrate on the content rather than trying to figure out how to maneuver through your web site. So keep navigation simple. In addition, keep colors, typography, logos, and all other design elements consistent across your web site. All colleges, departments, and service units are required to include the official university logo on their home page. To download the university logo, go to University Logos. Student organizations are not required to use the university logo on their web pages.

 

Optimize images for the web

  Use an image manipulating package like Adobe Photoshop to optimize images for fast download times.

 

Do not use gratuitous graphics

  Use graphics to compliment and reinforce the concepts in text. Do not overuse graphics. Blinking text and other decorations are only distractions that get in the reader's way. Background colors and textures are strongly discouraged because of additional download time. If you cannot avoid backgrounds, think very carefully about the colors and textures you choose and the effects of those colors and textures on the readability of the text. More information about colors and images can be found in the Browser-Safe Colors page in the Tips & Methods section.

 

Provide contact information

  Official Home Pages must have a readily-apparent e-mail address of the web author or other person responsible for placing information on the web.

 

Always provide a link back to home

  Official Home Pages must have at least one link back to the Kennesaw State University Home Page.

 

Announce new pages

  After your site is approved and published, promote your newly created web site by announcing it to your target audiences. KSU Web Authors may announce major new pages by e-mailing the Web Authors' listserv. Additionally, with the exception of student organizations, KSU Web Authors may wish to send out a campus-wide e-mail message to the faculty and staff. Do not announce test sites, sites under construction, and pages that are not hosted on a KSU web server.