A strong identity program is important to communicate a clear, consistent, cohesive image to a university's many publics. It is critical that standards not be changed or used in non-approved ways that would result in a deterioration of that communication or compromise legal, approved standards. EVERY user of the Kennesaw State identity elements (including students, faculty, staff, departments, athletics, alumni groups, and clubs and organizations) must respect the university's right to govern these use of its marks, and is therefore asked to adhere to the standards outlined.
 

Acceptable Color Breaks:
		The Kennesaw State University logo is two-color. It is a trademarked image and must always appear in the following colors.
		Two-color reverse.
Unacceptable Color Breaks:
		This is an unacceptable use of color - NEVER substitute any of the colors in the logo.
		This is an unacceptable use of color - NEVER separate logo elements by using screens or tints.
		This is an unacceptable use of color - NEVER fill in the mountain.
		This is an unacceptable use of the logo - NEVER add design elements to the logo.

The university name as it appears in the logo is done in Palatino Bold, and should never be modified in any way from the illustrations on this page. Logo art is available in CD or diskette form (or via e-mail) from the Office of Marketing & Design Services.