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The following are some tips to consider
when adding metatags to the header of your Web pages:
To achieve a high
position in search engine rankings, it is best to concentrate on a small number of words and
include them in the title, description and keyword metatags, as well as
at the start of your web page. As more keywords are added, the
relevance of each is diluted resulting in a lower score by the search
engine algorithm.
Success has also
been observed with pages which include only a <TITLE> metatag and very
little else. This technique works best with Altavista but is an option
to try when creating doorway pages.
Some search engines
ignore the metatags altogether and concentrate on what the viewer sees
in their web browser. Include your keywords in the top line of text on
the page. Each engine is different and it is necessary to experiment
with each to achieve an overall high position. However, achieving top
spot by optimizing for one engine will not necessarily mean that the
same page hits top spot in another.
Avoid the
temptation to stuff too many words in your metatags and avoid repeating your
keywords, as this may be considered spamming by some engines resulting
in your site being blacklisted, penalized or banned.
Meta tags should appear in the
header section of the HTML code of each web page. The top of the html
code where the meta tags are presented should look like this:
<html>
<head>
<title>Kennesaw State University</title>
<meta name="description" content="Kennesaw State
University, located in Kennesaw, Georgia, was cited by U.S. News &
World Report to be one of the country's top up-and-coming regional
colleges in the 1990, 1991, and 1992 editions of its Guide to
America's Best Colleges.">
<meta name="keywords" content="university, georgia,
atlanta, kennesaw, alumni, student, academics, education, business,
science, art, international, technology, athletics">
<meta name="author" content="Christopher Ward">
</head>
<body>
body of document goes here
</body>
</html>
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