Unleash the power of family business mastery with our Small But Mighty certificate, designed for students eager to delve into the intricacies of ownership startegies and growth within family enterprises. The program is structured with bi-weekly sessions, combining both online and in-person content as well as regular personalized feedback to provide students with an immersive learning experience. Led by a primary instructor and supported by secondary instructors, the course culminates in students creating their own ownership strategy portfolio.

Benefits of Small but Mighty

  • Brand new curriculum
    • Leveraging tools developed for sustaining a business dynasty
    • To founders who may be able to create a business dynasty
  • Direct guidance from dedicated faculty
    • Synchronous in-person meetings and office hours
    • Virtual options for all
  • Iterative approach to developing your personal owner strategy portfolio

Learn More

Learn more about the program and be the first to know when registration opens.

Small But Mighty Certificate Program

Program Curriculum

Topic Overview
Module 1: Small But Mighty: Family and Small Business Ownership Strategies A successful Owner Strategy Statement identifies and communicates the values and goals you are pursuing in your business. Every business owner needs to define what success looks like for them specifically. Before you can identify the strategically relevant capabilities and opportunities of your business, you need to know your motivations and guardrails as a business owner. While a good owner strategy statement can be the basis of dialogue between owners and other stakeholders, an effective owner strategy statement can be like a “credo” for your business.
Module 2: Family Ownership Tactics Your business is successful because it creates value for its stakeholders. Without knowing where you are creating value, it is impossible to develop a strategy for managing that value. While the owner strategy statement (Module 1) details the goals and desires of the most important stakeholder (you, the owner) no business is an island. Identifying the key stakeholders driving your strategy and understanding how your business creates value for them allows you to begin formulating a stakeholder-driven mission statement. 
Module 3: Internal Dynamics of Small and Family Businesses Private enterprises are unique from highly professionalized and corporatized businesses. Some of these differences can hold a small business back, but others can be a source of advantage that is difficult to imitate for larger more corporatized competitors. Maintaining an owner perspective, this module will help you clarify the long-term vision you have for your company, the core values that underlie your strategic motivations, and the internal dynamics of your owner network that might be a springboard or bottleneck to your success.
Module 4: Internal Auditing & Capabilities Once you have a clearer understanding of your owner goals and strategies (Modules 1-3), then we can begin identifying the core competencies and resource strengths that can support a sustainable competitive advantage. The purpose of this module is to operationalize the goals you developed in your previous modules and develop an audit strategy for evaluating your decisions as a business owner and understanding their impact across your stakeholders. 
Module 5: Long-Term Orientation and Family Governance Your strategic time horizon is the timeframe in which owners make decisions for their companies. In public companies, CEOs often have an unpredictable tenure and as such tend to prioritize short-term objectives surrounding growth and performance. These goals remain relevant to smaller privately owned businesses. However, the most resilient companies in an industry are rarely the ones with the highest performance or growth. Interestingly, established small businesses tend to have much greater resilience and survivability than even large market leaders in many industries. 
Module 6: Family Dynamics in Small Business How do you identify family businesses? If you were to ask the founder and sole owner of a successful business, “Are you a family business?” and their answer is, “Well, I have a family.” What does that mean? Family business is specifically relevant when contrasted against private equity, high scale start-ups, and corporate structures. However, in small business context the difference between family and non-family businesses and why we would even care about these differences is less clear. 
Module 7: Professionalization and Diversification Using all the work we’ve done to this point, we can start forming conclusions for your business. In order to achieve your long-term vision, your business likely need to evolve and change over time. Your “Professionalization Plan” details where you recognize gaps and opportunities for your business and how you plan to invest into your business to fill these gaps.
Module 8: Looking Forward: Success and Legacy As we conclude our program, we will focus on your Owner Strategy Portfolio as a whole. You have spent a lot of time creating, reviewing, and revising your various Owner Strategy statements. The goal of this module is to give you a structure for integrating these statements together into an entire portfolio, identifying points of friction that still need reconciled, and thinking through next steps for weaving this strategy into your business decision making and organizational culture.

Registration and Fees

Program Schedule

The next cohort begins August 2024.

The program fee is $5,000 per person
Discount for additional owners of the same business $2,500

*Businesses with 5 or more owners can contact us for customized pricing.

Contact Us

For more information contact us at:

Sara Davis
Email: fec@kennesaw.edu