Goal 4: Expand Institutional Influence and Prominence

Kennesaw State will grow existing partnerships and forge new opportunities for support, elevating the Kennesaw State brand and building an enduring reputation for excellence in how we teach and conduct research, partner with industry, support our community and state, and compete on the field of play.

Strengthen Partnerships with External Constituents
- Develop government relations programs that build support for the university.
- Increase engagement of external stakeholders at university events, meetings, and initiatives.
- Advance the systems and structures needed to achieve comprehensive campaign goals.
Amplify Our Institutional Brand
- Develop, launch, and operationalize a new brand campaign.
- Develop effective communication systems and protocols.
- Identify and elevate areas of institutional excellence.
Enhance the Impact of Athletics
- Improve holistic student athlete support services.
- Increase attendance at athletic events.
- Develop partnerships to build sustainable championship programs.

ksu architecture student working on a building design.

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