The Advertising and Digital Media Minor focuses on activities that include consumers as participants. The primary emphasis is on promotions, including two-way communication and digital, mobile, multi-, and traditional media. You will learn the importance of research, physical distribution, product planning, pricing and promotional activities and how they apply to the marketing of goods and services in profit and nonprofit sectors.
Required Courses: (9 credit hours)
Electives (6 Credit Hours) Select one of the following:
Select one of the following not already taken:
Total Number of Credit Hours: 15Curriculum