In its role as the “central function of business” (P. Drucker), a Marketing Minor fits nicely with anyone pursuing a degree in another area of business. Marketing also serves as a complement to many non-business degrees such as research, physical distribution, product planning, pricing and promotional activities that will apply to marketing goods and services in profit and nonprofit sectors.
Note: Marketing Majors may NOT earn a Marketing Minor.
Required Courses: (6 credit hours)
Elective Courses (9 Credit Hours)
Total Number of Credit Hours: 15Curriculum