Minor in Sports and Entertainment Marketing 

Have you wanted to work in the big leagues or promote a sports and entertainment venue? KSU's Sports and Entertainment Marketing Minor provides a deep understanding of the particular dynamics of this industry and its audiences. Our Sports marketing minor focuses on key aspects to become successful in the industry such as the administration, coordination, and evaluation of any type of event related to sport. You will engage in courses to learn the importance of knowing your customers, marketing strategies and tactics, and publicity and advertising in implementing marketing strategy.

As a foundation, you will learn to observe the research, physical distribution, product planning, pricing and promotional activities needed to apply appropriate marketing and services to be successful in both domestic and global markets.


KSU Sports and Entertainment Marketing students in the classroom

Program Snapshot

Required Courses: (9 credit hours)

MKTG 3100: Principles of Marketing
MKTG 4870: Sports Marketing
MKTG 4880: Hospitality and Tourism Marketing

Select three of the following (6 Credit Hours)

MKTG 3800: Entertainment Marketing
MKTG 4300: Basic Retailing
MKTG 4520: Social Media Marketing
MKTG 4620: Services Marketing
MKTG 4650: Advertising

Total Number of Credit Hours: 15


Department of Marketing and Professional Sales

Kennesaw State University
Department of Marketing and Professional Sales
Burruss Building, Room 255
560 Parliament Garden Way NW
Mail Drop #0401
Kennesaw, GA 30144

Phone: 470-578-6060

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