KENNESAW, Ga. | Sep 17, 2018
Steve Koonin will discuss marketing strategies in Coles College of Business lecture
Kennesaw State University will welcome Atlanta Hawks Chief Executive Officer Steve Koonin as the next speaker in the Coles College of Business Tetley Distinguished Leader Lecture Series.
Koonin will speak Sept. 26 at 1 p.m. in room 151 of the Burruss Building. He will discuss marketing strategies for connecting with the next generation of fans.
Under Koonin’s leadership, the Hawks have become a trendsetter among pro sports franchises with their innovative marketing approach. Recognition for the Hawks has included being ranked on Google’s list of the 10 most-searched sports teams and Sports Illustrated’s “Social 100” list, as well as the No. 1 NBA team to follow on Twitter.
The Hawks launched an innovative rebranding campaign and focused on a strategically established set of target audiences: millennials and next-generation Atlantans; multicultural residents; and business-based consumers. In Koonin’s first full year as CEO, the Hawks had the highest attendance increase in the NBA and set franchise records for season ticket sales, game sellouts and retail sales.
Koonin’s talk is open to everyone. Click here to RSVP.
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A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its more than 43,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 7 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.