KENNESAW, Ga. | Oct 20, 2026

From the psychology of fear to Georgia’s booming Halloween economy, Kennesaw State University faculty have insight into the science, business and traditions behind the spooky season.

Whether you’re exploring why we love a good scare, learning more about the state’s giant Joro spiders or examining the dollars behind Halloween spending, KSU experts are available to bring these seasonal stories to life.

 

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Why fear is fun: The psychology behind Halloween scares

Nicole Martin – Associate Professor of Psychology

Why do people pay to be terrified at haunted houses or watch movies that make them scream?  Nicole Martin explores the psychology of horror, explaining how brain chemicals can turn fear into excitement and make scary experiences surprisingly enjoyable. From the thrill of a jump scare to the bonding that comes from being frightened with friends, Martin explores why some people eagerly seek out horror while others avoid it, and why Halloween remains the perfect season to embrace a good scare.  

Watch the video      Read the story

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Joro spiders: The truth behind Georgia’s giant web-builders

Andrew Davis – Assistant Professor of Environmental Science

Joro spiders have become a familiar sight across Georgia, but how much do we really know about them? Andrew Davis, a nationally recognized Joro spider researcher, helps separate fact from fiction about the invasive arachnids by exploring their behavior, their role in the ecosystem and what researchers are learning about their interactions with native wildlife. Davis encourages people to look beyond any fear and see Joro spiders as an opportunity to learn more about the natural world around them.

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Behind every scream is a job: Georgia’s ghost economy

Leonard Jackson – Clinical Professor of Hospitality Management

Ghosts may or may not be real, but the businesses built around them have a real economic impact. From Halloween haunts that employ hundreds of seasonal workers, to year-round ghost tours in Savannah, and spooky attractions that raise money for local charities, Georgia’s ghost tourism turns fear into jobs, ticket sales and community support. Hospitality expert Leonard Jackson shares how this “ghost economy” pays off, offering insight into the workers, businesses and communities behind the screams.

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Boo-ming business: Why consumers keep spending on Halloween

Patrick Fennell – Associate Professor of Marketing and Professional Sales

The National Retail Federation projects Halloween spending to reach a record $13.5 billion. What makes Halloween such a powerful draw for consumers, even amid economic uncertainty? Patrick Fennell explains how nostalgia, family traditions, social connections and self-expression drive spending on costumes, candy and decorations. As Halloween grows from a single day into a season, Fennell explores why shoppers start earlier, how the holiday offers an escape from everyday life and how AI is changing the way people find costume ideas.

A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 51,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university's vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.