Sport Management Degree

The Bachelor of Science in Sport Management program is designed for students seeking a sport degree with an interdisciplinary approach.

  • 120 credit hour program
  • Students choose from a selection of Sport Management electives in order to tailor their coursework to their career goals.
  • Required 12 credit hour internship taken during the graduating semester

What can you do with a Sport Management degree?

Career Paths

The sport management degree prepares students for entry into a wide array of career paths:

  • marketing of goods and services within professional and amateur sport
  • management of public and commercial recreation programs and facilities
  • electronic and print communication positions within sport organizations or sport media outlets
  • sales and marketing in the fitness and health club industries

Top Employers

Our top employers in the sport industry:

  • Atlanta United
  • Atlanta Braves
  • Atlanta Hawks
  • Georgia Swarm
  • Topgolf

Sport Management Admission

Program Admission and Retention Criteria (Effective Fall 2023)

To declare the Sport Management major, students must meet the following requirements:

  1. Students must be admitted to Kennesaw State University.

  2. Applicants must have a 2.5 cumulative grade point average in the following 6 courses POLS 1101 (American Government), ENGL 1102 (Composition II), ACCT 2101 (Principles of Accounting 1), ECON 2106 (Principles of Microeconomics), SM 2100 (Introduction to Sport Management) and SM 2200 (History & Contemporary Aspects of Sport) and a minimum grade of "C" in each required course for admission. Transfer courses considered equivalent by the transfer review process will be permitted. No more than two attempts will be allowed for admission courses. Withdraws count as an attempt.

  3. Students admitted to the program must earn a grade of "C" or better in each required course within the Sport Management curriculum of which only two attempts per course will be allowed to earn the degree. Withdraws count as an attempt.

  4. Information regarding the application process can be obtained from the Wellstar College of Health and Human Services Advising Center.

Information regarding the application process can be obtained from the Advising Center.


Sport Management Internships

    • Students must complete all sport management core classes including SM 4900 (Grade of C or better) prior to beginning the capstone sport internship experience.
    • Students must have an Institutional GPA of 2.5.
    • Request submitted by the deadline
  • To request academic credit for your internship experience, you will need to do the following:  

    • Submit a request for academic credit.
    • You will need to include a specific job description and current contact information for your Internship Supervisor. Lack of sufficient job description may result in a denial of your request.  
    • Have request approved by the Internship Coordinator and Career & Internship Advisor for the Wellstar College.    

    You will receive an automated email when your request is approved/disapproved which will provide specific instructions for course registration.  

  • To fulfill your internship requirement, you will need to work a minimum of 450 hours on site during the semester.  If your internship is remote, please make sure to detail how supervision and time logs will be reported.   

    During fall and spring semesters, interns will average 28-30 hours per week over 15 – 16 weeks. 

    During summer semester, interns will need to average 40+ hours per week (10 weeks). 

    Students completing the internship during the Summer begin the first day of Summer classes (Maymester).  

  • Once an application has been approved, course registration will be opened for the student. Notification and instructions will be sent to the student’s KSU student email address. 

    It is the responsibility of the student to officially ADD the specific internship course during early registration through Owl Express. Here are important points regarding course registration: 

    • Owl Express will show the course (SM 4950) as CLOSED. An override will be provided to allow students to register for the “CLOSED” course. Students approved to register for internship will simply ADD the CRN for their specific course to their registration worksheet. 
    • Students who intern at a location that is more than 50 miles from the KSU campus (1000 Chastain Road Kennesaw, GA) will be eligible for a waiver of certain institutional fees. This is a University System of Georgia Board of Regents Policy ( and cannot be waived or amended by the Department of ESSM or KSU. You should notify the Director of Internships to receive more details if you believe you may qualify.
  • Liability insurance is included as a course fee for all students who enroll in SM 4950. Coverage is effective for the term in which you are enrolled.