Coles College of Business
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Kennesaw State Students Develop NFT Marketing Strategies with Warner Bros. Discovery
November 21, 2022
Three Kennesaw State University students will visit Warner Bros. Discovery Sports US to see how the company uses NFT technology in their marketing strategy during the 2023 college basketball March Madness tournament.
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Kennesaw State researcher: Women may have an edge in entrepreneurial success
November 16, 2022
Differences in the way the sexes think may give women an advantage in starting businesses, a study led by a Kennesaw State University researcher suggests.
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Kennesaw State researcher says there is a dark side to CEOs with high integrity
November 15, 2022
While organizations naturally want to have principled leaders, researchers have found a surprising twist that chief executive officers (CEOs) with high integrity can have negative effects on the companies they lead.
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BLOG: Informatics Must Make Healthcare Stronger AND More Compassionate
October 31, 2022
Healthcare informatics is a growing field that focuses on the use of technology to manage patient data and improve the delivery of healthcare services. ‘Strictly Business’ recently sat down with MSHMI alumni Solome Mekbib and Suzanne Potter to discuss how informatics improves efficiency and patient care.
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Kennesaw State ranked among top music business schools by Billboard
October 25, 2022
Kennesaw State University’s Joel A. Katz Music and Entertainment Business program (MEBUS) has again caught the attention of Billboard magazine, ranking among the world’s top university music business programs for the fourth time in a row.
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Kennesaw State Researcher Studying Appeal of Controversial Leaders
October 25, 2022
Why is Elon Musk so popular? That’s a question Kennesaw State University assistant professor of marketing Prachi Gala hopes to have answered next summer by the conclusion of her visiting research fellowship with the Gordon Institute of Business Science at the University of Pretoria in South Africa.
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BLOG: Workers are Leaving Their Jobs, Not Their Careers
September 26, 2022
With the wild economy we’ve experienced during the last few years – and especially with the job market of the last few months – people have been thinking a lot about their careers and whether they’re happy in their current roles. Phrases like “Quiet Quitting” and “The Great Resignation” point to an inescapable fact: many people are looking for a change.
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Kennesaw State entrepreneurship center funds high-tech student start-ups
September 12, 2022
Kennesaw State students are taking what they learn from faculty in the Robin and Doug Shore Entrepreneurship and Innovation Center and investment from the Mookerji Innovation Fund to create tech and engineering projects, develop software ideas and launch businesses that solve consumer problems.
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Family Enterprise Center Researcher to Explore Link Between Family Dynamics and Business Success
September 08, 2022
After years of success growing her own business and promoting small business development in her community, Sara E. Davis made an unexpected pivot into academia. Her second career as an educator and researcher now allows her to help more businesses than ever and has brought her to Kennesaw State University’s Family Enterprise Center.
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Coles College Faculty Research Among Most Influential in Leading Journal's History
September 02, 2022
To mark its 40th anniversary, the Journal of Accounting and Public Policy is publishing an article that ranks the 25 most influential articles published in the academic journal since its creation. Kennesaw State University accounting faculty Dana Hermanson, Rich Clune, and Marcus Caylor are among the authors on the list.