Super Bowl or Super (Hyper)Bole?

KENNESAW, Ga. | Jan 10, 2019

Kennesaw State symposium focuses on the economics of hosting a major sporting event

Hosting this year's Super Bowl reportedly will have a $400 million economic impact for Atlanta, but will it be as big a financial win for the city as some expect? Kennesaw State University will host a symposium on January 25 where economic experts will discuss the true benefits and costs of hosting a major sporting event.


Symposium on the Economic Impact of the Super Bowl, hosted by the Bagwell Center for the Study of Markets and Economic Opportunity in KSU’s Coles College of Business.

The symposium is free to attend, but advance registration is required. To register, click here.



  • J.C. Bradbury, professor of economics, Kennesaw State University
  • Lauren Heller, associate professor of economics, Berry College
  • Frank Stephenson, professor of economics, Berry College
  • Craig Depken, professor of economics, University of North Carolina-Charlotte
  • Victor Matheson, professor of economics and accounting, College of the Holy Cross


Friday, January 25


  • Atlanta’s road to the Super Bowl — 9:10-9:30 a.m.
  • Super Bowl or Super (Hyper)Bole? Just how big is the Super Bowl for local economies — 9:30-9:55 a.m.
  • What does the Super Bowl mean for hotels? Evidence from occupancy data — 10:10-10:35 a.m.
  • The impact of mega-events on tax revenues — 10:35-11 a.m.
  • Panel discussion — 11:15 a.m.-12:05 p.m.


Burruss Building, Room 151, Kennesaw State University, Kennesaw Campus

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