KENNESAW, Ga. | Feb 18, 2019
University unveils new mark for institution
Kennesaw State University today unveiled a new logo, the first significant change to the institution’s branded mark in more than 20 years.
This is the first step in the institution’s larger rebranding efforts – the adoption of the “KS” mark as the official university logo. The new logo capitalizes on the popularity of the athletics mark and adds the name of the University to create one unified logo.
“Kennesaw State has strong name recognition across the state and beyond, and while plenty of people may know our name, few can really say what we stand for – or how we stand apart from the competition,” said Alice Wheelwright, associate vice president of KSU’s Strategic Communications and Marketing.
The University’s Office of Strategic Communications and Marketing, in conjunction with University leadership, recently partnered with the brand experts at Tailfin Marketing to help discover what makes KSU different and clearly define and articulate the institution’s true brand essence. In undertaking this initiative, more than 6,800 KSU and community constituents, including alumni, students, faculty, staff and community members, provided insight and feedback.
While a full rebrand is a lengthy process, according to Wheelwright, having a strong brand strategy will help align the goals of the University and unify the campuses under one compelling brand banner.
“A strong KSU brand makes it easier to understand and embrace who we are and what drives us,” Wheelwright said. “It’s the spirit of KSU that helps bind all of our audiences together, unifying and inspiring our KSU family with a common sense of purpose and identity.”
The new logo will replace all other Kennesaw State marks, including the “mountain” logo, which has been used for more than 20 years.
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its more than 43,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 7 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.