Bachelor of Science in Public Relations

The Bachelor of Science in Public Relations degree at Kennesaw State offers a professionally focused, marketplace-relevant, and theoretically rigorous academic program for aspiring public relations communicators throughout Metro Atlanta and Northwest Georgia.

Kennesaw State is one of only three universities in Georgia to offer a specific major in the ever-evolving discipline of Public Relations. The public relations major gives you an education that includes case study analysis, public relations writing, crisis communication and graphic design for organizational publications. You will also learn persuasion methods and strategies and the use of social media and other multimedia communication strategies in public relations.

Internships and study tours to New York and Atlanta public relations agencies supplement the traditional classroom and online learning settings. The program also features a student-run public relations agency that provides you the opportunity to earn credit for your capstone class.

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KSU public relations students in the classroom

Program Snapshot

Program Format: Face-to-Face

Number of Credit Hours: 120 Total Hours

Entry Term: Fall, Spring, Summer

Time to Complete: Four-year Program

Primary Campus: Kennesaw

Curriculum  Apply Now

Degree Pathway

Stay on path for graduation by using the degree pathway that maps out your courses by semester and by year.

Public Relations Degree Pathway
degree pathway

Public Relations Degree Benefits at Kennesaw State

  • Unique Program – Kennesaw State is one of only three universities in Georgia to offer a specific major in the ever-evolving discipline of Public Relations.

  • Hands-On Experience – You will receive hands-on training through classroom work. You'll have the opportunity to work in teams and participate in group projects to learn how to deliver high-quality solutions.

  • Diverse Career Options – As a public relations graduate, you will have varied career choices that will lead to quicker employment.

What can you do with a Public Relations degree?

Public relations majors are in high demand. Jobs for public relations specialists are expected to grow by 7 % through 2029, according to the U.S. Bureau of Labor Statistics. The following are potential jobs you can pursue with a major in public relations:

  • Marketing Coordinator
  • Copywriter
  • Fundraiser
  • Direct Marketing Spokesperson
  • Media Buyer
  • Researcher
  • Counselor
  • Marketing Manager
  • Art Director
  • Media Relations

Public Relations Salary and Career Information

A career in public relations offers many paths that can easily align with your current and future goals. Below are just a few jobs achievable with a bachelor's degree in public relations from KSU.


Double Owl

Double Owl Pathway

Double Owl Pathways allows undergraduate students to obtain their undergraduate and graduate degrees at significantly lower costs and in less time than pursuing each degree separately. KSU offers a variety of Pathways to choose from various disciplines, allowing students to graduate sooner and get a head start on their future careers.

Integrated Global Communications MA

School of Communication & Media

Kennesaw State University
School of Communication & Media
Social Sciences Building (402), Rm 5106
402 Bartow Ave, MD 2207 
Kennesaw, Georgia, 30144

Phone: 470-578-6298

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