Marketing your student organization is probably one of the most important things.  Creating a brand and advertising your activities is how your RSO will be successful in remaining active, recruiting new members, attracting attendance to your events, etc!  Advertising may seem like a lot of work; the first step to marketing your RSO is to answer some of these questions:

  • Who is my target audience?
  • What message am I trying to get across?
  • What is the best method for reaching the target audience?

Once you have a sense of these guiding questions, the Department of Student Activities has a lot of resources to help you get your message out there!

Advertising Resources

  • All RSOs have the ability to print 2 paper posters and 200 black & white photocopies per semester!  Posters and flyers are a great way to get the word out about recruitment, upcoming meetings or events, etc.  Check out the RSO Resources website to learn how to submit a poster printing request and photocopy request!  Also be mindful of the campus posting guidelines below!
  • Owl Life is a great way to advertise upcoming meetings and events to students, whether they are in-person or virtual.  Learn how to create an event in Owl Life, invite students, and track attendance by visiting the Resources for RSO Officers section of our website.
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  • In the 21st century, social media is an effective way of spreading your message.  As you create and maintain your RSO's social media presence, be sure to follow and tag the Department of Student Activities:

Posting Regulations

    1. Any publicity by a student organization must contain the organization name and contact information.
    2. The organization should remove all postings no later than 14 days after posting or within 24 hours after the conclusion the event being advertised, whichever is earlier.
    3. All improperly posted advertisements are subject to removal.  Violations of the posting regulations are subject to review and potential disciplinary action for the student organization.
    4. Printed postings are prohibited on any surface except bulletin boards, including
      1. doors (of any material) or windows
      2. walls, inside or outside
      3. outside pillars, sidewalks, or University signage
      4. parking lots or automobiles
    5. Postings must follow all building-specific regulations (see below).
    6. Posting must follow any additional applicable policies, procedures, and regulations.
  • Flyers may be posted on any campus bulletin board not designated for use by a department or organization.  The sponsoring organization is responsible for removal of any flyers or other publicity after the advertised event is over.  Flyers must follow all building-specific regulations (see below).
  • Posters may be displayed in the Carmichael Student Center or Wilson Student Center with approval by the Department of Student Activities and Student Center Operations staff.  Only RSOs or University departments may display posters (no individuals or outside agencies are permitted to place posters).  All posters must also include specific information.  To submit a poster printing request, please visit the RSO Resources website.

    RSOs are not permitted to hang posters themselves.  Once a poster printing request is approved, the RSO must work with Student Center Operations staff to hang the poster in the respective Student Center.  More information about the poster hanging and removal process can be found on the RSO Resources website.

    Please see the following regulations:

    1. No posters are to be permanently affixed to walls or banisters in the Student Centers using nails, screws, or any other type of hardware or glue.  Posters must not be directly taped to the railings.
    2. No posters advertising outside entities or individuals may be displayed.
    3. Because of limited space, organizations may only display two posters at a time.
    4. Do not remove another group’s poster.
    5. The Department of Student Activities and Student Center Operations staff are not responsible for posters displayed outside of the Carmichael and Wilson Student Centers.
  • Chalk may be used in moderation by student organizations on the sidewalk areas in uncovered areas only. The chalking must be located where it will wash off easily with rain.  Chalk may not be used on pillars of buildings, sides of buildings, or any other similar area.  “Paint chalk” is not to be used under any circumstances.  Organizations found guilty of chalk-abuse will be asked to clean the violated area, and are subject to revocation of privileges for a minimum of one complete semester.
  • For Sale, Need Childcare, and Need Roommate postings are permitted in the Carmichael Student Center (Kennesaw Campus) with approval.  Stop by the Information Desk on the second floor for approval.
  • Designated newspaper racks and machines are for the exclusive distribution of The Sentinel and registered Student Media publications.  Other student publications may be permitted to distribute from these racks if permission is obtained from the editor-in-chief and KSU Student Media advisor.  Violators will be charged the current insert rate.
  • RSOs have the ability to distribute literature on campus.  Literature can be used to advertise your organization, publicize information, promote an idea, or for a variety of other purposes.  Organizations may distribute or display literature on campus as long as the literature is not a promotion for an off-campus for-profit business, organization, agency, or national association.
  • Currently, yard signs may only be placed on campus for University-wide, signature events.  Promotional signs for advertising and events sponsored by individual units, departments, and student organization are not allowed.
    • Signs can only be posted on kiosks near the Carmichael Student Center and between the Library and University College Building.
    • An organization may only post two signs per kiosk.
    • Signs must be attached to the kiosks with non-permanent materials only (tacks, staples, tape).
    • Signs may not be posted on trees, lamps, columns, trash cans, or other physical structures on campus.
    • Signs may not be larger than 11"x17".

Building-Specific Posting Regulations

Kennesaw Campus

    • Bring a hard copy of the posting to Education Student Services (Kennesaw Hall 3008) to complete a request to post and leave hard copy there.
    • Once approved and stamped, Education Student Services will hang posting in your preferred area and take them down once expired.
    • Preferred 8"x11" poster/flyer size.
    • All postings must have the RSO name and indicate when the posting should be removed. 
    • Email a copy of flyer to colesapprovals@kennesaw.edu a minimum of seven (7) business days prior to event.
    • Coles College of Business personnel will approve and post the flyer.
    • No loose leaf fliers or taped flyers are permitted for hanging in the building. They will be taken down immediately. 
    • Flyers may be posted only on designated bulletin boards after receiving approval from the Information Desk on the second floor.
    • Table tents may be placed on the tables in the Student Center near the Bookstore and dining options; however, please be aware there is no guarantee that they will remain on the tables for any specific period of time.
  • Please stop by room 155 with a hard copy of flyer for approval and bulletin board locations.  The flyer must contain the point of contact's KSU email.
  • Flyers may not be used in any residential area without permission from Housing and Residence Life.  Please email ksuhousing@kennesaw.edu for more information.
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    • Regular sized flyers may be posted on any of the bulletin boards (including bulletin boards in stairwells).
    • All oversized posters/flyers must be discussed with the administrative associate in the front office of the Dean of the College (SL 5011).
    • All flyers must be removed by the organization once the event is over.
    • No posters/flyers should be taped or attached to glass, doors, or walls in any building. They will be removed immediately.
    • Flyers must be approved by the Dean’s Office (Room 5010) for a stamped approval.  The Dean's Office is open from 8:00AM - 5:00PM on weekdays.
    • Flyers should be no larger than legal size (8.5x14).  Larger sizes must be approved by the Dean’s Office.
    • Flyers may be placed no more than 2 weeks in advance of the event.
  • Flyers may not be used in The Commons dining hall without written permission from the Director of University Dining.  Please email ksucatering@kennesaw.edu for more information.
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  • Flyers may be posted on any other campus bulletin board (not outlined above) that is not designated for use by a specific department or organization.

Marietta Campus

  • KSU students, staff, departments, and organizations are allowed to post flyers and posters within the Wilson Student Center:

    • These items must be KSU affiliated; NO roommate, outside tutoring, or job postings.
    • Flyers may be posted only on designated bulletin boards after receiving approval from the Information Desk.
  • Flyers may not be used in any residential area without permission from Housing and Residence Life.  Please email ksuhousing@kennesaw.edu for more information.
  • Flyers may not be used in The Commons dining hall without written permission from the Director of University Dining.  Please email ksucatering@kennesaw.edu for more information.
  • Flyers may be posted on any other campus bulletin board (not outlined above) that is not designated for use by a specific department or organization.
     

Marietta Rock Painting

  • The tradition of painting the Rock on the Marietta campus dates back to the establishment of the campus when the Rock was at campus center. Over the years, the Rock has become a positive campus tradition. Painting the Rock provides an outlet to show school spirit and pride in individual organizations.

    The painting of rocks and other forms of hardscape or landscape is prohibited with the exception of the Rock, located outside of the Johnson Library (C), Mathematics Building (D), & Crawford Laboratory Building (E) near the Sycamore Grove on the Marietta campus, which is the only official “paintable” rock located on Kennesaw State University Property. 

    There is another Rock near the Kennesaw campus on Barrett Parkway that is subjected to the following guidelines and enforcement.

    • All Kennesaw State University affiliated groups and organizations are allowed to paint the Rock.
    • Those painting the Rock will ensure that the area is left in a clean condition. They will remove all materials and litter from the site and properly dispose of all paint.
    • Nearby objects shall not be painted.
    • Only spray paint is allowed and painters must supply their own paint.
    • Entire rock must be painted. Due to the amount of time and planning it takes to paint, it is expected that new painting will completely cover the rock.
    • Painting the rock should be a fun, voluntary activity.
    • Other groups will not interfere with those painting the rock. People have the right to paint the rock without being bothered, harassed or demeaned.
    • There will be no guarding of the rock.
    • Once painted and dry, other groups may paint over the work.
    • Tagging letters, names, or symbols over other groups’ paintings is prohibited.
    • Keep in mind that what is painted on the Rock reflects on you and/or your organization.
    • Disruptive behavior will not be tolerated at the rock. This includes loud music.
    • Information about appropriate types of paint, as well as Rock Painting Guidelines (listed above) will also be placed online and physically near the Rock.
    • Enforcement of the Rock painting guidelines will be coordinated by the Department of Student Activities, as well as KSU Police personnel and Student Conduct and Academic Integrity (SCAI).  Violations of the policy and guidelines may result in disciplinary action toward individuals and/or groups.
    • All individuals participating in painting the Rock must not violate KSU policy or regulation and comply with the Codes of Conduct.
    • The group or individual painting the Rock assumes liability for any individual or member of the group or organization who may be injured and/or for actions associated with the activity.