Ph.D. in Business Administration
The Ph.D. Marketing Concentration Areas of Research Focus
Excel in research, teaching, and leadership positions in academia. Conduct and publish cutting-edge research on consumer behavior, marketing strategy, business-to-business, and more. Our Doctors of Business Administration faculty have broad research interests that span key areas:
- Business-to-Business marketing
- Communication: Advertising and promotion
- Consumer behavior
- Consumer privacy
- Culture
- Emerging markets
- Ethics
- Fashion
- International marketing
- Marketing strategy
- Materialism
- New product and technology adoption
- Retailing
- Sales management
- Sales performance
- Sustainability
*Faculty use both quantitative and qualitative techniques and have worked on scale development.
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Coles Ph.D. Scholars
- David Burns, Professor and Chair
- Leila Borders, Professor and Assistant Chair
- Jennifer Hutchins, Associate Professor
- Terry Loe, Professor and Co-Director, Center for Professional Selling
- Brian N. Rutherford, Professor
- Mona Sinha, Associate Professor and Department Program Coordinator in PhD program.
- Armen Tashchian, Professor
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Alumni/Student Placements
- East Tennessee State University
- Embry-Riddle Aeronautical University
- Fayetteville State University
- Florida State University
- Georgia College
- Michigan State University
- Middle Tennessee State University
- Nova Southeastern University
- Salisbury University
- Savannah State University
- Southeastern Louisiana University
- Stetson University
- Troy University
- University of Nebraska, Lincoln
- University of Southern Mississippi
- Western Kentucky University
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Alumni/Student Publications
- Harvard Business Review
- Industrial Marketing Management
- Journal of Business Research
- Journal of Marketing Theory and Practice
- Journal of Personal Selling & Sales Management
- European Business Review
- European Journal of Management
- Journal of Business-to-Business Marketing
- Marketing Management Journal
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Coles Ph.D. Scholars' Select Publications
- Journal of Marketing Research
- Journal of the Academy of Marketing Science
- Industrial Marketing Management
- Journal of Business Ethics
- Journal of Business Research
- Journal of Consumer Affairs
- Journal of Personal Selling & Sales Management
- Psychology and Marketing
- Journal of Business & Industrial Marketing
- Journal of Consumer Marketing
- Journal of Applied Business Research
- Journal of Social Psychology
