The Ph.D. Marketing Concentration Areas of Research Focus

photo of ksu phd marketing professors standing together outside

Excel in research, teaching, and leadership positions in academia. Conduct and publish cutting-edge research on consumer behavior, marketing strategy, business-to-business, and more. Our Doctors of Business Administration faculty have broad research interests that span key areas: 

  • Business-to-Business marketing
  • Communication: Advertising and promotion
  • Consumer behavior
  • Consumer privacy
  • Culture
  • Emerging markets
  • Ethics
  • Fashion
  • International marketing
  • Marketing strategy
  • Materialism
  • New product and technology adoption
  • Retailing
  • Sales management
  • Sales performance
  • Sustainability

*Faculty use both quantitative and qualitative techniques and have worked on scale development.

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    • East Tennessee State University
    • Embry-Riddle Aeronautical University
    • Fayetteville State University
    • Florida State University
    • Georgia College
    • Michigan State University
    • Middle Tennessee State University
    • Nova Southeastern University
    • Salisbury University
    • Savannah State University
    • Southeastern Louisiana University
    • Stetson University
    • Troy University
    • University of Nebraska, Lincoln
    • University of Southern Mississippi
    • Western Kentucky University
    • Harvard Business Review
    • Industrial Marketing Management
    • Journal of Business Research
    • Journal of Marketing Theory and Practice
    • Journal of Personal Selling & Sales Management
    • European Business Review
    • European Journal of Management
    • Journal of Business-to-Business Marketing
    • Marketing Management Journal
    • Journal of Marketing Research
    • Journal of the Academy of Marketing Science 
    • Industrial Marketing Management
    • Journal of Business Ethics
    • Journal of Business Research
    • Journal of Consumer Affairs 
    • Journal of Personal Selling & Sales Management
    • Psychology and Marketing
    • Journal of Business & Industrial Marketing 
    • Journal of Consumer Marketing
    • Journal of Applied Business Research
    • Journal of Social Psychology